Q5: Some companies do not franchise their businesses because of quick ROI and significant positive cash flow. A few have been able to successfully expand quickly. What are pros and cons of this approach? Fruit Magic President Dr. Alan Escalona: A business that wants to increase its market reach and advance its brand value needs to expand rapidly. If the said business […]

Q5: You have launched the BDJ Beauty Box. Is this your response to seasonality in your planner business A: We launched BDJ Box, our online beauty discovery service for women, in our desire to help our 30,000 plus members to explore their own definitions of beauty. Feeling beautiful and relating it to confidence has been an increasing concern of our […]

Q1: You are an industrial engineer and you started as a methods officer in the finance function in 1977 for Unilever (then PRC). How did this influence your thinking process in your long career in Customer Development? A: Industrial engineering, in my view, is the application of science in business.  The professional advance of Customer Development (previously called Sales) from […]

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Q1: East West Seeds is the dominant market leader in vegetable seeds in the Philippines controlling majority of the market. How was this made possible in your industry? A: This was made possible by a strong research and development, being close to the market (localized breeding and variety development), understanding the needs of our customers (farmers), excellent technology transfer services and […]

Josiah Go features the movers and shakers of the business world and writes about marketing, strategy, innovation, execution and entrepreneurship

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