Q1. How did you get started in marketing? I’ve always been a numbers guy, and I was initially inclined to pursue a career either as a financial analyst or an economist. It was probably fate that led me to my Management professors, specifically you and Emmanuel Fernandez, who inspired me to consider Marketing as a career. I eventually joined P&G […]
interviews
Q1: Decades ago, Goldilocks had popular cake competitors like Rolling Pin, Merced and Joni’s – all of which are no longer active in the market. Giant Jollibee Food Group acquired Red Ribbon in 2005. What has Goldilocks been doing right all these years for it to hold on to market leadership in the cake industry? I believe that the main […]
Q1: Your company deals mostly with generational transitions. What are some issues confronting family businesses that are usually overlooked by families? To their credit, most of the family business leaders we meet think a lot about succession. The vast majority are very interested in having what they have built continue into the next generation. More than anything else, the senior […]
Q1: Prior to Mondelez, you were with Unilever, first as country brand manager, then regional brand manager, then global brand manager. Can you tell us what were the most challenging parts of each of these brand positions and why? A: At the heart of these roles is the privilege to make a brand more valuable to the business and the […]
Q1: Manila Times was the leading newspaper from 1945 to 1972 before it was shut down during Martial Law. Manila Times scheduled its relaunch after President Cory Aquino was installed as President after the Edsa Revolution in 1986. By the year 2000, your family was already its 4th owner and the newspaper industry has been taken over by newer players […]
Q1: Your mother was such a big influence on you as a child. She was a furniture designer with laborers at the back of your house. She made you construct your own toys. How did you feel then as a child growing up in such an environment? Everything I do today is an extension of my creative childhood. I took […]
Q1: You graduated from West Point and is a co-alumni of former Philippine president Fidel Ramos. What pieces of advice, experiences or lessons has he shared with you and other fellow West Pointers about government service? FVR Knows How To Manage People, Whether His Peer Or Subordinate. He Is A Great Motivator Who Understands How To Balance Interests. What I […]
Q1. In your marketing career, what are your top 3 most memorable marketing campaigns which you have initiated? Can you elaborate? A) The Alaska Value Line – During the series of price increases in the mid-2000, our Alaska Evap/SCM line was under siege. It was losing market shares, declining in volume offtake and household penetration. This was our heritage brand! […]
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Q1: Congratulations on the 20th anniversary of Gingersnaps! What was your inspiration when you first launched a fashionable children’s wear and maternity wear business? We always loved kids, so it came very naturally for us to do something that involved kids. At that time, there was an absence of fashionable children’s and maternity clothing. We wanted to change the way […]