Q1: Your had a ‘trinity’ policy of ‘no smoking, no drinking and a compulsory Bible study’ in your Laguna resort. What was the insight behind this unique policy? What made you soften on this policy? A: The “trinity policy” of no smoking, no drinking and a compulsory Bible study was made at the onset when Caliraya Resort Club was established. […]
interviews
Q1: You have come a long way from being a kid from Guimaras Island who was granted scholarship by the Ateneo de Manila University. Tell us how that changed things in your favor? A: I have always have big dreams when I was a kid so every chance I get, I try to grab it. Had a scholarship in high […]
Q1: You provide a relatively new Hi-Ace van with a lifter capability for wheelchair passengers. How did this pioneering van rental concept come about? A: The idea for the van started when my uncle Josiah Go accompanied my grandmother, who is confined to a wheelchair, to Macau. Since it was painful and inconvenient for her to be lifted from her […]
Q1: What has changed in how consumers select products or services and what does this mean to marketers? A: Consumers are now much more able to get information on a brand that is not necessarily what the brand owner wants to say about it. Consumers are much more able to share their experiences on a brand, good or bad, and […]
Q1. You have recently taken over the day-to-day operation of Microdata from your father. How did he train you? A: My father started the company before he got married, so as far as I could remember, I have always been exposed to business. I was raised up thinking that I will one day run the business, so it became an […]
Q1: What is your volunteer organization involvement and what are the business benefits of joining them? A: I have been involved in volunteer organizations for nearly 25 years. Not counting school-based clubs, the first organization I joined was Junior Chamber International (JCI) in 1991. Back then, I was a fresh graduate eager to “conquer the world,” so to speak. I […]
Q1: Your foundation has been helping 30,000 children through some 17,000 regular donors. What fundraising strategies have proven effective for you? A: World Vision in the Philippines took the bold step of seeking donations from Filipinos inside malls. We were actually the first NGO here in the country to do this. Our staff asked mall-goers to “help a child go […]
Q1: Efficascent Oil is your single most saleable product with over P1 billion in sales from practically no advertising support. How did it reach its current legendary status? A: E.O is a 60-year-old brand today. In its first quarter of life, popularity stems from the fact that it was able to satisfy the need of consumers that time who prefers […]
Q1. How did you become an entrepreneur? Answer: Since 4th year high school, I was a working student attending to the day-to-day operations of my eldest brother’s mini grocery store. My brother trusted me even at a young age to do the merchandising of goods. Divisoria was a normal place for me to buy the goods, as the price there […]
Q1: Congratulations on the opening of Habitat in the Philippines. Can you tell us what is good design in the brand DNA of this European furniture brand? A1. Thank you. We are very excited with the opening of Habitat Manila and are very thankful to the positive response of the market. At Habitat, good design means beautiful, functional and affordable […]