Q1: What is your volunteer organization involvement and what are the business benefits of joining them? A: I have been involved in volunteer organizations for nearly 25 years. Not counting school-based clubs, the first organization I joined was Junior Chamber International (JCI) in 1991. Back then, I was a fresh graduate eager to “conquer the world,” so to speak. I […]

Q1: Your foundation has been helping 30,000 children through some 17,000 regular donors. What fundraising strategies have proven effective for you? A: World Vision in the Philippines took the bold step of seeking donations from Filipinos inside malls. We were actually the first NGO here in the country to do this. Our staff asked mall-goers to “help a child go […]

Q1: Efficascent Oil is your single most saleable product with over P1 billion in sales from practically no advertising support. How did it reach its current legendary status? A: E.O is a 60-year-old brand today. In its first quarter of life, popularity stems from the fact that it was able to satisfy the need of consumers that time who prefers […]

Josiah Go features the movers and shakers of the business world and writes about marketing, strategy, innovation, execution and entrepreneurship

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