Q1: What is insighting and why should all companies, even small ones, generate insight? A: An insight is a latent consumer truth that brings about strong emotions (due to its relevance to the target segment). When clearly linked to the brand, an insight has the power to make consumers seriously consider a brand because it shares the same emotions and values as they have. It […]
interviews
Q1: You grew up and worked in the US. How did you get into the gaming software industry and work in the Philippines? A: Serendipity, actually. I was vacationing in Singapore and visiting my brother, when a High School friend asked me if I’d be willing to attend a gaming convention during that visit to canvass possible game development studios […]
Q1: Your first book on distributor management was an instant hit and even became a best-seller. You’re now launching a new book. Why on key account management? A: Many executives of companies who attended my key account management (KAM) seminars viewed key account management as a critical process to manage their relationships with strategically important customers. They are realizing more […]
Q1: You work very hard. How did your childhood influence your work ethics today? A: I would always joke that while some of my classmates were born with a silver spoon, I was born with a wooden chopstick. I am a 4th generation OFW, my grandfather, aged 8, took a small rickety boat together with my great grandfather and braved […]
Q1: Back in college at De La Salle University, you were captain of the Debate Team (among other achievements) which won a national championship. When you graduated from La Salle, you became its Director of Placement, where you were quickly promoted from Placement Officer to Director level even when you were a fresh graduate. How did you choose your extracurricular activities […]
Q1: You have been with Mansmith for over 10 years, what was Mansmith like before and after you took over? A: Back when it was founded in 1990, Mansmith was inspired by a simple passion for learning – i.e., learning beyond textbooks, learning from experts, learning about what matters in business, among others. There was an opportunity for a training […]
Q1: Your had a ‘trinity’ policy of ‘no smoking, no drinking and a compulsory Bible study’ in your Laguna resort. What was the insight behind this unique policy? What made you soften on this policy? A: The “trinity policy” of no smoking, no drinking and a compulsory Bible study was made at the onset when Caliraya Resort Club was established. […]
Q1: You have come a long way from being a kid from Guimaras Island who was granted scholarship by the Ateneo de Manila University. Tell us how that changed things in your favor? A: I have always have big dreams when I was a kid so every chance I get, I try to grab it. Had a scholarship in high […]
Q1: You provide a relatively new Hi-Ace van with a lifter capability for wheelchair passengers. How did this pioneering van rental concept come about? A: The idea for the van started when my uncle Josiah Go accompanied my grandmother, who is confined to a wheelchair, to Macau. Since it was painful and inconvenient for her to be lifted from her […]
Q1: What has changed in how consumers select products or services and what does this mean to marketers? A: Consumers are now much more able to get information on a brand that is not necessarily what the brand owner wants to say about it. Consumers are much more able to share their experiences on a brand, good or bad, and […]