Q&A with MommyMundo’s Janice Crisostomo-Villanueva on Entrepreneurial Journey

Q&A with MommyMundo’s Janice Crisostomo-Villanueva on Entrepreneurial Journey

Digital and Social Marketing, interviews, Q&A
Q1: I have known you since the mid 1990's, when you were a young partner of a struggling start-up. Although it became successful, the map business was eventually dissolved after 5 years, what lessons did you learn from that early entrepreneurial experience? It's been exactly 20 years since I met you, Josiah, when you mentored me and my friends on the publishing business we set up. We were driven by sheer passion and belief in our product which was the MUST Handbook- an all-in-one map+directory guidebook for motorists and travelers in Manila. With the determination and energy that go with being young entreps, we were able to get major corporations onboard to support our book with advertising funding, had the publication produced in Hong Kong and then Singapore, got two…
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Q&A with Cebu Pacific Air’s President Lance Gokongwei on the Airline Industry

Q&A with Cebu Pacific Air’s President Lance Gokongwei on the Airline Industry

interviews, Market Driving Strategy, Q&A
Q1: You modeled Cebu Pacific Air after Southwest Airlines in the US. How has the low cost carrier (LCC) model evolved since then, especially with much higher fuel cost as a percent to total operation cost? Southwest Airlines adhered to the original LCC mantra as it provided a point to point service as opposed to hub and spoke; as well as using a single aircraft type. They aimed for simplicity of operations (short turnarounds), and their flights had monoclass seating. Strictly speaking, it is the European LCCs such as Ryanair and Easyjet that have really introduced incremental innovation particularly with regards to online distribution, ala carte pricing and introduction of ancillaries such as excess baggage, seat selection and food. The LCC model has evolved since then, but with the same…
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Q&A with Yellow Boat of Hope Foundation President Dr. Anton Mari Lim about Business with a Heart

Q&A with Yellow Boat of Hope Foundation President Dr. Anton Mari Lim about Business with a Heart

Inspirational, interviews, Q&A
Q1: Congratulations on your leading Yellow Boat of Hope Foundation (YBHF), which started as the Zamboanga Fund for Little Kids, can you share a brief history how this boat advocacy was born? This boat advocacy started when Juljimar Gonzales shared the story of how he saw a group of kids at Layag Layag with one hand holding a plastic bag and another hand swimming towards the "DUNGGUAN" As his boat gets nearer the kids, he noticed that plastic bag contained uniforms and school supplies. At that time he recalled he did not know if he will laugh or cry. He related this story to Jay Jaboneta who was in Zamboanga at that time upon the invitation a group of bloggers for the Mindanao Bloggers Summit. Jay related the story to me and…
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Q&A with Primer Group President Jimmy Thai on Working with Partners & Spouses

Q&A with Primer Group President Jimmy Thai on Working with Partners & Spouses

Entrepreneurship, Execution, interviews, Q&A
Q1. Your company is owned and managed by a group comprising of five friends (including a brother).  How has this worked out for all of you -- in terms of business relationships and in terms of personal bond. Have you worked together in a previous organization or association before incorporating? Jimmy Thai: Johnny and I informally worked together in a family business, a hardware and plumbing store in Chinatown. Jerry Sy: Jimmy and I had 5 decades of friendship and partnership dating from kindergarten days. Thomas Lim: I met my partners through Johnny Thai who is my friend and schoolmate in UST. We were classmates for 3 years at the College of Mechanical Engineering. Johnny Thai: (brother of Jimmy Thai.) We started in our family-owned hardware store as delivery checkers when we…
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Q&A with Bestselling Author Hermawan Kartajaya on the Rise of the Asian Marketers

Q&A with Bestselling Author Hermawan Kartajaya on the Rise of the Asian Marketers

interviews, Marketing Strategy, Q&A
Q1: You became the first Asian President of the World Marketing Association a few years ago and you have made Asia proud. How has the role of marketing in the Asian region then and now evolved at an international level? In the last decade, we can see that the role of marketing is evolving so rapidly in the Asia. In the past, the big companies in Asia only focused in making low price product to penetrate global market even we only can relied on commodities goods. But many Asian marketing professionals and businessmen has aware of this condition. So they shifted their perspective from resource based to market based. Therefore, many companies that tried to improve their product quality and give more attention to marketing field. They aware that marketing…
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Q&A with Bounty Fresh CEO Tennyson Chen on Innopreneurship and Overcoming Adversities as CEO

Q&A with Bounty Fresh CEO Tennyson Chen on Innopreneurship and Overcoming Adversities as CEO

Entrepreneurship, interviews, Q&A
Q1: Congratulations on winning Ernst & Young Entrepreneur of the Year in 2012. Previously, the import duty of chicken products was 30% and it went down even further to only 5% in 2007.  This was a major concern of your industry since Thailand has relative cost advantage  Tell us about how you arrived at the Chooks-to-Go retail store decision? What other options did you consider? Why Chooks-to-Go? First, when competition disturbs our company’s direction, it challenges us to search for other opportunities to strengthen our position in the industry. The imminent challenge of cheaper chicken supply from competing imports with the implementation of the ASEAN Free Trade Area (AFTA) Agreement gave birth to Chooks-to-Go. Second, Bounty Fresh is a broiler integrator; Chooks-to-Go completed the entire integration cycle of our poultry…
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Q&A with AHEAD Learning Systems Founder Rossana Llenado on Market-Driving Strategy

Q&A with AHEAD Learning Systems Founder Rossana Llenado on Market-Driving Strategy

interviews, Market Driving Strategy, Q&A
Q1: When you founded Ahead Tutorial, what made you decide to focus on students doing well than students having flunking grades? At the time I started AHEAD, there was a negative perception attached to tutorials, which were mostly done at the students’ or tutors’ homes. Most people saw tutoring as a last resort for students who were failing or in danger of failing in school. That’s why a lot of kids would be ashamed to admit they had a tutor. From the very start, I wanted to make a difference. I wanted students to enjoy learning and to be happy to study with their tutors. I wanted to make tutorials something they’d look forward to and not dread. I was also inspired by my first students who were actually doing…
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Q&A with Potato Corner’s President Jose Magsaysay Jr on Growth & Expansion

Q&A with Potato Corner’s President Jose Magsaysay Jr on Growth & Expansion

interviews, Q&A
Q1: Fast food giants like McDonald's and Jollibee have french fries as part of their popular value meal, what made you and your partners decide to launch a solo product, french fries, via your Potato Corner kiosks? In 1992, we did not know any better. We just thought it was a good idea because flavored popcorn was doing well and putting flavor in French fries looked good. We didn't know it was going to be success. We just needed extra income as we were just starting our families back then. Q2: What were the early indicators that your new venture was going to succeed? One month payback on our initial investment. We had many inquiries to franchise it. Q3: When you are successful, you are bound to attract competition, but…
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