Articles

At the onset of the pandemic lockdown in  2020, Mansmith put together the Mansmith Marketing Inspiration Festival as a way of providing new sources of inspiration during very uncertain (and scary) times.  The festival was  an online program that featured 30 successful business leaders who shared their stories of overcoming adversity and achieving success. One of the standout speakers at […]

How can marketers, business owners and executives consciously work on improving their decision making skills? How can they see a situation more objectively and anticipate probable (and even unthinkable) scenarios?  Here is a list that affects perspective and corresponding suggestions on how to address these blind spots. They are not mutually exclusive, and can interact and/or merge to cloud one’s […]

As an entrepreneur, it’s important to ask the right questions to your mentors and consultants.But what happens when you ask the wrong questions? This is the case for one entrepreneur who sought the advice of marketing mentor Josiah Go during one of his weekly one-on-onepublic service mentoring. After the entrepreneur explained her declining business situation, she asked Josiah Go with […]

Have you ever wondered what it would be like to exist in other universes? Would your life be different? Would your decisions lead to different outcomes? These are the questions that Everything Everywhere All At Once asks its viewers. The film follows a woman, Evelyn (Michelle Yeoh) who discovers she has access to other universes. In each universe, she meets […]

There are many stories and legends that provide a perfect backdrop for the month of love or Valentine’s Day, just as there are many marketing campaigns that build on this themed event. Here are some cases on how companies from different industries offered different types of promotions to celebrate love as a unique service on Valentine’s Day (or for some, […]

Helping entrepreneurs with their marketing challenges has been both a rewarding and enlightening experience for mentors and consultants. It is humbling to be privy to many personal and professional obstacles encountered by entrepreneurs, most of which I had personally experienced when I was starting and growing my own business.  I try to find as much time to engage with as many people […]

I have been mentoring entrepreneurs for close to two decades, I have found that they can grow their business much faster when they broaden and strengthen their appreciation of the different parts of a business more holistically. Some of these include: ***** Check out the weekly Zoom mentoring schedule of Josiah Go on the Facebook page of Day 8 Business […]

Time and again, friends would ask me what doing business is like among the Filipino Chinese.   An understanding of the mindsets and behaviors of this market segment requires some appreciation of the culture that are deeply embedded in their ways of thinking and doing.   For example, it is important for Chinoy businesspeople (or Filipinos of Chinese descent) to establish the […]