Austerity Marketing is marketing to consumers who do not want to spend, such as in an economic downturn. It is the natural behavior of consumers to be a lot more conservative during a recession, but marketers still have a mandate to satisfy the changing needs of the consumers while simultaneously growing their brand profitably. The biggest myth, however, is that […]
I will be adding a new feature series to my blog. This will now be the fourth in addition to my articles, interviews, and conversations, where I occasionally post my practical research discoveries. This new point-of-view (POV) format will feature two prominent marketing people per post with different views on a single topic. In our inaugural feature, I asked Sam […]
Below is the number of annual foreign tourist arrivals in nine selected Southeast Asian countries from 2011 to 2019. 2011 2012 2013 2014 2015 2016 2017 2018 2019 1 Cambodia 2,882 3,584 4,210 4,503 4,775 5,012 5,602 6,200 6,700 2 Indonesia 7,650 8,044 8,802 9,435 10,407 11,519 14,040 15,810 16,100 3 Malaysia 24,714 25,033 25,716 27,437 25,721 26,757 […]
Metro Manila has had a backslide and is back to a modified ECQ from August 4 to 18, 2020. To be fair, at least 126 other COVID19-affected countries are also experiencing a new wave of COVID-19 infections. It is scary, as I remember that the second of the 1918 Spanish Flu’s four waves was the deadliest of them all. The […]
The COVID-19 pandemic is still ongoing. There are over 733,000 deaths as of writing, over 900 times more than the SARS outbreak of 2003. I have compiled a table of comparison below for easier reference, so businessmen and policy makers may learn from history. Spanish Flu SARS COVID19 What is it? A group of three genes enabled the virus to […]
I have a proposal on how big drugstore chains such as Mercury, Watsons, TGP, Rose, South Star, and more can help retrenched employees get their medicines for free without costing them a single centavo (no, it’s not asking for them from suppliers!). Like when rounding off tips in restaurants, drugstore chains should allow customers to round off their purchase amount […]
On August 11 2020 (Tuesday) during the first of sixth series of the 15th Mansmith Young Market Masters Summit (YMMS), the marketing community will experience the first FREE Marketing Unconference in the Philippines. What exactly makes this unconference different compared to traditional marketing conferences? Read the quick guide below: Mansmith and Fielders Inc. has adopted the theme “Reconnecting Marketing in the […]
China was the first country affected by COVID-19, and was also the first country to recognize the need to stimulate their economy quickly to reverse a minus 6.8% in their gross domestic product (GDP) during the first quarter. They were successful, resulting in a 3.2% growth in GDP for the second quarter of 2020 when most economies registered a negative […]
I would like to propose to our government the following rewards for medical and health workers fighting the COVID-19 pandemic: Income tax exemption for 2020. A FREE overnight stay in a hotel with breakfast included (ceiling amount to be provided). Aside from good rest, this can also help the tourism industry get back on its feet. Massage crews to be […]
The July 3-6, 2020 national survey from Social Weather Stations (SWS) found that 20.9%, an estimated 5.2 million Filipino families, experienced involuntary hunger – hunger due to lack of food to eat – at least once in the past three months.That is roughly 23 million hungry Filipinos. I have a proposal to benefit the hungry, as well as restaurants. It […]