There are lessons once again to process at the conclusion of the May 13, 2019 elections for senators and local officials. While there were interesting changes and surprises at the local level which saw the fall of some of the mightiest political dynasties, the national level was a different but maybe not so surprising story all together. None from Otso […]
Search Results for: Elections
The May 9, 2016 presidential election was one of the most vicious and ruthless elections ever with administration candidate Mar Roxas and incoming president Rody Duterte getting most of the hostilities. Criticism on the shortcomings of the Aquino presidency came initially from vice president Jejomar Binay, who resigned from the cabinet of President Benigno Aquino III on June 22, 2015 […]
Whoever you voted in the May 9 elections, it’s over except the official counting. Let’s be vigilant and not allow any cheating in whatever form by any candidate. Let’s also not be quick to over react to any rumor. Let us love our country Philippines more than any candidates. We did not vote for one candidate, we voted for our […]
There are fundamental concepts in marketing that remain relevant despite technology and changing consumer behaviors. This is important since what we know (knowledge) strongly influences what we do (actions). Marketers (and entrepreneurs) need not wait for the consequences of a wrong action to influence new knowledge. Here is a list of five concepts marketers should look into to check if […]
With the recently concluded Philippine elections, expect post-game analyses on how campaigns were conducted and the lessons that can be replicated not just in politics but also in business. In this case, I will be applying a Mansmith business framework – the 3Es and 3Os of a great campaign and see how this was applied in the elections. The […]
The presidential elections of May 9, 2022 is near. Many things have been featured about the candidates, though perhaps only a few using the dynamics of the decision making process of voters as consumers of a political exercise. Below is a sequence of tests for political players to consider. 1. The Name Recall Test: Brand awareness is a minimum requirement. Hence, celebrities, celebrity-like social […]
Happy New Year. My top marketing article in 2021 was, unsurprisingly, about lessons on presidential elections. My second most read article was a big revelation to me, as my readers appear interested to know who will lead Waters Philippines next. My top 10 marketing and marketing-related articles (according to the number of readers) are: 1. Marketing Lessons on Presidential Elections […]
I blogged an article “Marketing Lessons For Presidential Candidates” (https://josiahgo.com/marketing-lessons-for-presidential-candidates/) a condensed version was also published by Inquirer as ‘Want to Win in the 2022 Elections?” last September 24, 2021. This is the follow up article. Some colleagues know that I wrote the 8-Point Test in Spotting Pyramiding Scams, officially adopted by the Direct Selling Association of the Philippines. I was encouraged to have […]
Historically, winning a presidential election, like winning market leadership in the marketplace, entails a lot of mass media advertising to be top of mind. The basic idea is you convert positive thought leadership into market leadership. Early presidentiable favorites in 2016, then Vice President Jejomar Binay and Senator Grace Poe landed number four and number three, respectively in the final tally, […]
In 2019, we lost two of the most respected Taipans in the Philippines. In the top 10 of my most read marketing articles in 2019 were my tributes to the Philippines’ richest man, Henry Sy, who died on January 19, 2019 and industrialist John Gokongwei, who passed away on November 9, 2019. My top 10 marketing articles (according to the […]