Day 8 Business Academy Foundation conducted a survey to determine the state of mind of SME business owners between June to August 2021. The organization administered the survey to entrepreneurs via email and among those who attended entrepreneurship related conferences and talks, such as the EntrepRescue Summit, the Globalinker platform of Union Bank, Continuum Academy’s Business Model course, and among those from […]

Krystle Anne Enriquez, or Kaye, is a partner of digital marketing agency CBR. In 2021, she was awarded at the Mansmith Young Market Masters Awards (YMMA) for Digital Business Building. In this interview, she shares how businesses can grow revenues by using digital tools.  Q1: What are missteps and misconceptions within the practice of digital marketing nowadays, and how is your agency correcting them? […]

Cindy Banaria is currently the Vice President and National Key Accounts Head of Nestle Professional in the Philippines. Nestle Professional is the foodservice arm of Nestle Philippines Inc.  Cindy initially worked with San Miguel Corporation Magnolia Division before moving to Nestle Philippines Inc. in 1996.  Her career in key accounts span for 26 years and counting as she initially handled […]

The level of disruption forced upon businesses in 2020 was unimaginable.  Some were shell-shocked but managed to stretch resources to live another day.  Still, some were more ahead of the curve and were able to gain more in the crisis.  With the start of 2021 giving people a natural re-set and more hope, this is also a good time to […]

A lot of people know me as an author of marketing books, and as a business educator. Since the pandemic, I have taken the time to write quick and easy to read articles not just about marketing but also about business model. In fact, I have launched a 55-video Business Model Course that can be viewed at www.continuum-edu.com. My top 10 […]

What is the traditional logic of business associations on how they operate? They typically have the following: They have big name organizers They screen membership They have monthly membership meetings (now webinars) They have dress codes They have big connectors They have big donors The last few months during this pandemic have shown online Facebook groups and communities disrupting traditional […]

I would like to share the main talking points from my presentation at the Metro Manila Business Conference (MMBC) of the Philippine Chamber of Commerce and Industry last September 4, 2020. Due to the limited time, I was not able to share my research on the “Business Model Shift” of 45 companies from 17 countries during COVID-19. But you can […]

I just finished my first 5-session Business Acumen Zoom class for high school students where I was blessed with eight bright students from Manila, Cebu and Davao. A Buffet of Interesting Topics It is the first time I designed a buffet of business topics for a seminar, aimed to give the students a head start advantage. We discussed Tik Tok […]

I recently studied 45 companies in 17 countries on how they pivoted their businesses during the COVID19 crisis, the type of pivot that is not just temporary (face mask production, etc.) but will sustain them, and in fact can become another or remain as a business, even after a lockdown. For non-essentials, to pivot was a matter of survival– to […]

In my Q&A with former Avon Philippines GM, the multi-awarded Malu Dybuncio, for Mansmith’s course in Direct Selling, she reminded me of the four stages of competency and the importance of knowing and attaining required competencies for the job to be done. Let me share the four stages of competency, formulated in the 1970’s by Noel Burch. Additional explanations are mine. Stage […]

Josiah Go features the movers and shakers of the business world and writes about marketing, strategy, innovation, execution and entrepreneurship

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