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Hugo Boss x Josiah Go x Tricia Gosingtian

Hugo Boss x Josiah Go x Tricia Gosingtian

A dream come true!

When I was asked by the marketer of German-brand Hugo Boss if I would be open to be styled by them, I was intimidated at first because I have never been a fashion-conscious person. But my feelings turned to excitement when I learned that the stylist will be no other than my daughter, life+style+travel blogger Tricia Gosingtian.

Some of you know she is not just my only daughter, I have also been her business adviser (manager) since 2011 helping her clarify her brand DNA (and that of her blog), dealing with prospects inquiring about her services, sending her must-read articles, recommending policies, marketing strategies and business model to attain her business as well as personal growth goals.

I welcome the business relationship, which has enhanced our father-daughter relationship and we have had more bonding occasions since. I guess it’s always different to have a ‘manager’ who truly cares for his ‘talent’ without any monetary interest.

During the Hugo Boss styling event, I saw the possibilities beyond my usual conservative fashion sense. I have never looked better and felt more confident, as well as comfortable.

You can find my Hugo Boss styling experience and photos at

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Josiah Go

About Josiah Go

Record-breaking, bestselling author Josiah Go is the Chairman of Mansmith and Fielders, Inc. (the leading marketing and sales training company in the Philippines), and Chairman of Waters Philippines (the market leader in the direct selling of premium home water purifiers in the Philippines). He is Chairman / Vice Chairman / Director of over a dozen companies.

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