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Josiah Go

About Josiah Go

Bestselling author Josiah Go is the Chairman and Chief Marketing Strategist of Mansmith and Fielders, Inc. (the leading marketing and sales training company in the Philippines), President and CEO of Waters Philippines (the market leader in the direct selling of premium health durable products in the Philippines) and President and CEO of PT Noah Health Indonesia. He is Chairman / Vice Chairman / Director of over a dozen companies.

MarkProf Godparents by Josiah Go

MarkProf ( is the only alumni facilitated, longest running, and free 8-day marketing training program for college students nationwide. Each year, close to 1,000 graduating student leaders with a minimum...
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Reach is not Influence by Josiah Go

Reach, in the context of online marketing, allows content to be seen by different people. But reach, which is actually the number of followers or ‘unique visitors’ in a given...
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25 Years as a Marketing Author by Josiah Go

Unmet Needs: I saw an unmet need some 25 years ago – marketing students using foreign textbooks with examples they can hardly relate with, so I decided to launch my...
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Q&A with Bayer Consumer Health Head Alvin So on Executing a Turnaround

Alvin So is Country Division Head of Bayer Consumer Health since July 2015. Previously, he was Head for South Asia, Bayer Consumer Health as a result of Bayer’s purchase of...
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Giving Back as a Marketing Mentor to PUP Students by Josiah Go

Every week, I get invited to talk about marketing in various institutes. Some student leaders are thoughtful, asking me when I would be available and proposing to adjust to my...
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Principles and Practices in Marketing in the Philippine Setting Book Launch by Josiah Go

Chiqui Escareal-Go and I truly appreciate the people who showed up in our marketing book launch last Nov. 24, 2017 (Friday), 7pm at National Book Store Glorietta 1. Truth be told, I...
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8 Tips to Crack a Marketing Challenge by Josiah Go

I was a judge in the final round of the recent 14th MarkProf Marketing Leadership Bootcamp Challenge — an annual event I co- founded with Ding Salvador, then ASEAN president...
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“The author is President of Xavier School Alumni Association, Past President of the Anvil Business Club and Junior Chamber International (JCI) – Manila. He is also President of Times Paints...
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Q&A with Josiah Go & Chiqui Escareal-Go on their new book Principles and Practices in Marketing by Emilio Macasaet

Bestselling sales author Emilio Macasaet III interviewed Chiqui Escareal-Go and myself during our book launch of ‘Principles and Practices in Marketing in the Philippine Setting’ in National Book Store Glorietta...
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Q&A with Penshoppe CEO Bernie Liu on Aligning Strategy with Values

Penshoppe was founded in 1986 and is now the flagship fashion brand of Golden ABC. It has expanded not just nationally but also internationally. Bernie Liu, Penshoppe CEO, a recent...
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