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Josiah Go

About Josiah Go

Record-breaking, bestselling author Josiah Go is the Chairman of Mansmith and Fielders, Inc. (the leading marketing and sales training company in the Philippines), and Chairman of Waters Philippines (the market leader in the direct selling of premium home water purifiers in the Philippines). He is Chairman / Vice Chairman / Director of over a dozen companies.

Q&A with PSRC MD RJ Esteban on Practical Market Research

Raul Juan Esteban is Managing Director of marketing research firm PSRC. He is Past President of the Marketing and Opinion Research Society (MORES) of the Philippines; Country Representative of ESOMAR, the global research...
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Q&A with Microsoft PH COO Christian Lim on Digital Transformation

Christian Lim is Country COO of Microsoft Philippines. He is a recipient of the Mansmith Young Market Masters Awards for the year 2012 when he was connected with PLDT. He...
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The Transforming Role of Brand Managers by Josiah Go

The practice of brand management started with the classic memo by Harvard-trained Neil McElroy of Procter and Gamble (P&G) in 1931 while he was working on the advertising of the...
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Q&A with George Siy on Making Sales Deals with Chinese Businessmen

George Siy is Chairman Emeritus of Anvil Business Club, an organization composed of next generation Filipino-Chinese businessmen in the Philippines. He is also President of Convergence Realty & Development Corporation,...
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Q&A with IPG Mediabrands CEO Venus Navalta on Marketing a Start-Up Agency

Venus Navalta is a highly respected media industry leader with a brilliant track record for building successful media agency operations. She rejoined the Interpublic Group as CEO of IPG Mediabrands...
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Q&A with Solar Philippines Founder Lean Leviste on Business Model

Leandro Leviste is the President and CEO of Solar Philippines, a company he founded in 2013 and is today’s largest solar company in Southeast Asia’s. He shares the business model...
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Q&A with East-West Seed Chairman Ard Groot on Growth Strategy

East-West Seed was founded in 1982 in a small farm in Lipa City, Batangas. The combination of European seed technology and expertise, and local experience in entrepreneurship and tropical climate...
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My Davao and Cebu Book Events by Josiah Go

Chiqui and I are grateful our newly launched book ‘Principles and Practices in Marketing in the Philippine Setting’ made it as a National Book Store bestseller at no. 4 (no....
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Q&A with Primer Group CEO Jimmy Thai on Marketing New Products

The Primer Group’s core businesses are in retail and distribution of 150 premium consumer and travel brands with store presence in 13 countries. It has diversified into industrial categories like...
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How Supermarkets Can Survive the Online Future by Josiah Go

Red ocean Many brick-and-mortar supermarkets are in the red ocean — a market space where stores are constantly fighting against each other to win existing customers. As they aspire to...
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