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Josiah Go

About Josiah Go

Record-breaking, bestselling author Josiah Go is the Chairman of Mansmith and Fielders, Inc. (the leading marketing and sales training company in the Philippines), and Chairman of Waters Philippines (the market leader in the direct selling of premium home water purifiers in the Philippines). He is Chairman / Vice Chairman / Director of over a dozen companies.

Life is Like Riding a Bicycle

I learned how to bike during the Holy Week of 2014. Kit Rodriguez, a former MarkProf scholar of ours, went to my house to teach me, a kind of reverse...
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Q&A with Tokyo Tempura Founder Jorge Wieneke on Launching New Concepts

Jorge Wieneke founded Tokyo Tempura in 2012. In 5 years, the concept expanded to over 100 stores, winning for him the Agora Award in 2017. He shares with us the...
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Q&A with BPI-Philam President Surendra Menon on Bancassurance Marketing

Bancassurance is about selling insurance inside the bank premises to the bank’s clients. To the insurance company, it is a new channel to reach new customers. To the bank, it...
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Travel, Tradeoff & Timing by Josiah Go

This post is for millennials. I see many of them traveling. Market research confirmed that travel is one of the most important aspirations of the millennials. I understand the excitement...
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Q&A with ICS President George Barcelon on B2B Marketing

George Barcelon is the President of Integrated Computer Systems (ICS), a leader in computer systems and peripherals, which is celebrating its 40th anniversary this 2018. He is also the Immediate...
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Q&A with French Baker Founder Johnlu Koa on Innovation

Johnlu Koa is the Founder & CEO of The French Baker Inc and Lartizan. He brought in Chatime from Taiwan in 2010 as the Philippine franchisee. He is also responsible...
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Q&A with PSRC MD RJ Esteban on Practical Market Research

Raul Juan Esteban is Managing Director of marketing research firm PSRC. He is Past President of the Marketing and Opinion Research Society (MORES) of the Philippines; Country Representative of ESOMAR, the global research...
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Q&A with Microsoft PH COO Christian Lim on Digital Transformation

Christian Lim is Country COO of Microsoft Philippines. He is a recipient of the Mansmith Young Market Masters Awards for the year 2012 when he was connected with PLDT. He...
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The Transforming Role of Brand Managers by Josiah Go

The practice of brand management started with the classic memo by Harvard-trained Neil McElroy of Procter and Gamble (P&G) in 1931 while he was working on the advertising of the...
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Q&A with George Siy on Making Sales Deals with Chinese Businessmen

George Siy is Chairman Emeritus of Anvil Business Club, an organization composed of next generation Filipino-Chinese businessmen in the Philippines. He is also President of Convergence Realty & Development Corporation,...
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