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Josiah Go

About Josiah Go

Bestselling author Josiah Go is the Chairman and Chief Marketing Strategist of Mansmith and Fielders, Inc. (the leading marketing and sales training company in the Philippines), President and CEO of Waters Philippines (the market leader in the direct selling of premium health durable products in the Philippines) and President and CEO of PT Noah Health Indonesia. He is Chairman / Vice Chairman / Director of over a dozen companies.

Revisiting 60 Trends in the Philippines by Josiah Go and Chiqui Escareal-Go

It’s marketing plan season once again and it is good to remind marketers that contrary to popular belief, when consumers make a buying choice, they do not decide based on...
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Q&A with Dentsu Aegis Country CEO Donald Lim on Social Media Marketing

Dentsu Aegis Network is made up of ten global network brands in 145 countries – Carat, Dentsu, dentsu X, iProspect, Isobar, mcgarrybowen, Merkle, MKTG, Posterscope and Vizeum. Dentsu Aegis Network...
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Q&A with Kantar PH Chief Client Officer Vicky Abad on Consumer Path to Purchase (Part 2)

Vicky Abad brings with her 27 years of marketing and research experience in the arena of creating innovative products and solutions as well as helping build great brands. She is...
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5 Skills For CMOs (& Business Leaders) by Josiah Go

While finishing the book ‘The Rainmakers: Marketing and Strategy Lessons From 25 Top CEOs’ (a certified bestseller: No. 1 Marketing Book for July 2017), I was able to spend time...
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The Market Driving Strategy of 22 Thatcher by Josiah Go

Market Driving Strategy embraces innovative changes in the industry logic and business system to grow a firm’s profit and industry’s demand from underserved and unserved markets. One of the eight...
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Q&A with Kantar PH CEO Gary de Ocampo on Consumer Path to Purchase (Part 1)

Kantar is one of the world’s leading data, insight and consultancy firms with 30,000 employees providing business strategies for clients in 100 countries. It is part of advertising giant WPP,...
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Q&A with RCBC Chair Helen Yuchengco Dee on Differentiation & Grit

Rizal Commercial Banking Corporation (RCBC) was in the news in 2016 because of the Bangladesh heist, negatively affecting its reputation amidst innovative and differentiated banking services that have won them...
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Q&A with Nicole Young – Chu on Export Strategies

Global Foodsolutions, Inc. (GFSI) is engaged in manufacturing and processing of various quality food products such as Nata de Coco, Tropical Fruit Preserves, Frozen Fruits and Vegetables, Smoked and Dried...
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Waters Philippines wins CMO Asia Award for Customer Satisfaction Leadership by Josiah Go

Singapore – Waters Philippines has been bestowed the Customer Satisfaction Leadership Award by CMO Asia’s Water Leadership Award ceremony at the Le Meredian Hotel in Singapore on August 2, 2017....
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Q&A with P&G PH Marketing Director Lester Estrada on The New Rules of ‘Soap Opera’ Advertising

P&G pioneered advertising their cleaning products on TV (hence they are called ‘soap operas’). For many decades, this form of advertising had been the most reliable and bankable way to...
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