My 18th. You Are All Invited!

My 18th. You Are All Invited!

Articles
My 18th No false advertising, I am excited to celebrate the launch of my 18th book! Come join me on May 3, 2019 (Friday), 6 PM at National Book Store, Shangri-La Plaza Mall. It will also be the post celebration of my April 22 birthday. “The Mavericks: How 35 Marketing Rockstars Think, Strategize and Execute” has been on my mind for over a year now. I wanted to curate and feature my interviews with some of the best marketers and young entrepreneurs in the Philippines, following the success of “The Rainmakers: Marketing and Strategy Lessons from 25 CEOs”, which remained at the nationwide bestsellers list of National Book Store for close to a year. Some of the marketers featured will be with me during launch day. They will give marketing…
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Q&A with Christina Lao, Marketing Director of McDonald’s Philippines on Formulating Your Big Idea

Q&A with Christina Lao, Marketing Director of McDonald’s Philippines on Formulating Your Big Idea

interviews, Q&A
McDonald’s Philippines marketing director Christina Lao won the Mansmith Young Market Masters Award (YMMA) in 2010. Under her leadership where she supervises a talented group of millennials, overseeing menu innovation, brand communications, digital marketing, family marketing, local store marketing, and customer care, McDonald’s Philippines received the Hall of Fame Award from the Philippine Association of National Advertisers (PANA) for winning the Grand PANAta Award, its highest accolade, for three consecutive years. She also led McDonald’s Philippines in receiving the Brand Builder of the Year for the McDelivery Pin campaign during the 2018 PANAta Awards, Ad of the Year during the inaugural 2018 YouTube Ad Awards for “Wait Lang Po”, and the highly coveted Advertiser of the Year Award during the 2018 Philippine Boomerang Awards. Kring has happily imparted her marketing…
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PowerPoint is Dead!

PowerPoint is Dead!

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Imagine a huge business conference of over 1,000 delegates with 35 speakers where there are presenters, speeches, PowerPoints, audio-visuals, jargons, breakout sessions and lunches! That has been the norm for as long as we can remember. Mansmith and Fielders Inc. wanted to launch their new crusade, the Mansmith Innovation Awards within the 10th Mansmith Market Masters Conference last April 3, 2019 in SMX Aura to show that innovation can be done to familiar events such as a marketing conference. After all, ‘Think Differently. See Things Differently. Do Things Differently’ is its tagline. And so it did! I am pleased to share with you how we were able to make innovation happen which attracted both existing customers, as well as new customers to their conference.  Stop Doing Challenging industry norms, Mansmith and Fielders Inc. eliminated the following…
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Q&A with Mynt CMO Chris Manguera on Behavior Modification

Q&A with Mynt CMO Chris Manguera on Behavior Modification

interviews, Q&A
Chris Manguera is the Chief Marketing Officer of Mynt. He won the Mansmith Young Market Masters Awards (YMMA) in 2018 and shares his insights about the mobile money and micro lending business. He will share more marketing tips during the 10th Market Masters Conference on April 3 at SMX Aura. Q1: Mobile money continues to soar as a lifestyle product. What's the market penetration here compared to other Asian countries? What accounts for the differences/similarities? What do you expect market penetration to be like in 5 years? A1: Philippines may have been growing in terms of mobile money user base the past 3 years, but it is still relatively low in terms of market penetration compared to other more advanced countries in mobile payments like China, India, South Korea, Indonesia,…
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Q&A with Visa Marketing Director Gladys Chan on Services Marketing

Q&A with Visa Marketing Director Gladys Chan on Services Marketing

interviews, Q&A
Gladys Jane Chan is the Marketing Director of Visa in the Philippines and Guam, before which she worked in the fields of telecommunications, banking and digital content. She is also a former marketing professor at the UA&P, teaching brand management. She won the Mansmith Young Market Masters Awards (YMMA) in 2013. She shares her insights about services marketing. She will share more marketing tips during the 10th Market Masters Conference on April 3, 2019 in SMX Aura. Q1: Having worked on services marketing your entire career, what changes or trends have you observed? A1: Technology has completely redefined the way services are marketed. Particularly trends around customization and personalization, the design and delivery of loyalty programs, and crafting of after-sales services have been taken to a whole new level by…
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Marketing Training Outside, Marketing Advocacy Inside

Marketing Training Outside, Marketing Advocacy Inside

Articles
Mansmith and Fielders Inc. will soon be celebrating its 30th year anniversary in 2020.  In 2004, Chiqui Escareal-Go took over as head and shared her vision of converting Mansmith from training and consulting to an advocacy-based company, emphasizing Mansmith’s role in “helping marketing and sales teams soar”. Thus was born the Mansmith 4I’s - - information, ideas, inspiration and infrastructure, that guide us in developing the business we are in. We are forever grateful for the continuous support of clients and friends that has enabled us to initiate and institutionalize many firsts in our industry, for the benefit of the marketing community: The Mansmith Young Market Masters Awards (YMMA) - the first and only recognition program for young brand and business builders 35 years old and below which has been inspiring young people since 2006.…
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Q&A with Dorothy Dee-Ching on Managing Brand Portfolios

Q&A with Dorothy Dee-Ching on Managing Brand Portfolios

interviews, Q&A
Dorothy Dee-Ching is VP Marketing for Beauty and Personal Care of Unilever Philippines, in charge of 20+ brands in 4 categories. She won the Mansmith Young Market Masters Award (YMMA) in 2016 when she was the Marketing Director for Hair. Dorothy shares her insights about how she manages a portfolio of Unilever brands. She will share more marketing tips during the 10th Market Masters Conference on April 3, 2019 in SMX Aura. Q1: Why is having a brand portfolio strategy important? A1: One brand cannot be everything to everyone. Thus, it is very important especially in today's highly fragmented world to have a portfolio of brands that can cater to different consumer segments and needs. After all, a young fun-loving girl seeking new adventures and a confident fashion-forward woman who…
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Q&A with Bistro Group Chairman Bill Stelton on Service Culture

Q&A with Bistro Group Chairman Bill Stelton on Service Culture

interviews, Q&A
William 'Bill' Stelton is Chairman and CEO of The Bistro Group, a leading high end casual dining restaurant chain in the Philippines (with brands such as TGI Fridays, Italianni's, Denny's, Texas Roadhouse, Watami, Baker & Cook, Red Lobster and Hard Rock Café, among others). The Bistro Group, now with some 100 outlets nationwide, is celebrating its 25th year this year. Bill also owns fifteen other companies, including Technolux, the market leader in high quality kitchen and laundry equipment in the Philippines. He shares with us the importance of building and maintaining a positive service culture in service-driven enterprises like restaurants.  Q1: You like to say that the reason why your group is one of the most successful high end casual restaurant is because of the service culture. What exactly is…
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What is Personal Growth? A Lesson from Competitive Dancing and Malu Dy Buncio

What is Personal Growth? A Lesson from Competitive Dancing and Malu Dy Buncio

Articles
Malu Dy Buncio took early retirement from Avon in 2004 at the height of her award-winning, top management career to build another life outside of corporate. She was not even 50 when she decided to retire.

 https://youtu.be/JQK5bg1kK6o She enjoys doing ballroom dancing almost daily, except when she has to run seminars for Mansmith and Fielders, Inc. and Corporate Achievers Institute (Coach) or give motivational keynote talks to companies.  Her serious daily practice paid off as she has reached international level of competitive dancing and has won many awards, despite having to overcome breast cancer at one time.

 I am a very competitive person but Malu taught me the best competition is against the self. Self should be the unit of analysis, not comparing with others. I can still vividly remember…
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Q&A with Double Dragon Properties Chairman Edgar ‘Injap’ Sia II on New Category Strategy

Q&A with Double Dragon Properties Chairman Edgar ‘Injap’ Sia II on New Category Strategy

interviews, Q&A
Edgar ‘Injap’ Sia II is Chairman and CEO of Double Dragon Properties Corporation. His company’s four pillars of growth are: provincial retail leasing (City Mall), hotels (Hotel 101, Jinjiang Inn), office leasing (Double Dragon Plaza / DD Meridian Park, Jollibee Tower) and industrial warehouse leasing (Central Hub) - - all projected to double their leasable space from some 600,000 square meters in 2018 to 1.2 million square meters by 2020. He was awarded the Mansmith Young Market Masters Awards (YMMA) in 2009 in recognition of his successfully founding the first barbecue fast food restaurant in the Philippines, Mang Inasal. He shares his insights about real estate, starting from leading the creation of a local hotel in Iloilo at age 19 to Double Dragon Properties. Q1: Your big love is real…
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