DTI & Markprof Offers 21 Free Marketing Videos for Entrepreneurs

DTI & Markprof Offers 21 Free Marketing Videos for Entrepreneurs

Articles
DTI Secretary Ramon Lopez and yours truly in front of Kapiterya, a DTI-backed cafe promoting Philippine coffee at the National Trade Fair.   Nearly three years ago, on December 2, 2016, Markprof Foundation Inc. and the Department of Trade and Industry (DTI) agreed in principle to produce free marketing education videos, in taglish, for the benefit of micro, small and medium enterprises (MSMEs). The foundation organizes the annual Markprof Marketing Leadership Bootcamp for outstanding graduating student leaders in the university level.   I am happy to share with you the journey of this humble collaboration. Markprof 2016 President RG Gabunada sealing the agreement in principle with DTI Secretary Ramon Lopez at the Edsa Shangri-La, Manila.   A year later, the 21 videos were launched during the National Trade Fair in SM Megamall where the…
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15 Decision-Making Tips from Nobel Prize Winner Daniel Kahneman

15 Decision-Making Tips from Nobel Prize Winner Daniel Kahneman

Articles
Daniel Kahneman is an expert in human judgment and decision making. He won the 2002 Nobel Prize for challenging the assumption of human rationality prevailing in modern economic theory. I had the privilege of attending the World Business Forum by the World of Business Ideas (WOBI) in New York last November 14, 2018 and would like to share 15 lessons that I have learned from Daniel in improving our decision choices as marketers and entrepreneurs, especially this marketing planning season. On Intuition 1. Confidence is a very poor cue to accuracy. 2. Intuition comes with much confidence. 3. Trust intuition only in well-understood and very specific situations where one has practiced regularly with feedback if previous intuitions have been right or wrong. 4. Delay intuition, as intuition becomes more accurate…
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Q&A with PNB CEO Wick Veloso on Turnaround Strategy

Q&A with PNB CEO Wick Veloso on Turnaround Strategy

interviews, Q&A, Turn Around Marketing
Jose Arnulfo “Wick” Veloso joined the Philippine National Bank (PNB) as President and CEO in November 16, 2018 after heading HSBC for 23 years, serving his last post there as its first-ever Filipino CEO for the Philippines since December 2012. Stock price of PNB has reversed its struggling trends the last 6 years and has gained over US$500 million within 6 months from his appointment as CEO. In this interview, he shares his turnaround strategy for PNB. Q1: What motivated you to join PNB – considering the move entailed a major switch from an international bank to a century-old bank? A1: I have come to a point in my banking career where I want to play a more active role and help in nation building, in the crafting of bank…
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Influencing Non-Car Ownership

Influencing Non-Car Ownership

Articles
Two of my millennial managers are not interested to own cars. They would rather take Grab to and from work instead of worrying what to do with the car that they won't be using 95% of the time, plus the problems that come with it – registration, insurance, repair, stress of driving, traffic and finding parking spaces, parking fees, and security. Most of my seminar participants leave their cars in the parking area of the hotel venue for at least 9 hours a day, unused and unproductive. Condominium living has been a trend and parking spaces are now being sold by high end condo realty developers for over P2 million pesos per 12.5 square meter space. Owning a second car doesn't seem as practical anymore considering that the allied costs…
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Q&A with Wendy’s PH Chair Yvette Pardo-Orbeta on Franchising

Q&A with Wendy’s PH Chair Yvette Pardo-Orbeta on Franchising

Franchising, interviews, Q&A
Yvette Pardo-Orbeta is the Chair of Wendy's in the Philippines. She is a Certified Franchise Executive and was President of the Philippine Franchising Association (PFA) in 2009-2013. She shares with us FAQs and issues that are often taken for granted by neophyte franchisers.   Q1: What are the top 5 issues often taken for granted by neophyte franchisers?   A1: Some people think, "I have a successful brand therefore I should franchise", but the most important aspect of franchising is the ability to seamlessly "replicate successfully a thriving business".   One must not risk other people's money, time and people to experiment on replicating their business. One successful outlet does not necessarily make it a good prospect for franchising. PFA is selective when it comes to admitting new members. An…
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Q&A with Resorts World Manila President and CEO Kingson Sian on Marketing Shows

Q&A with Resorts World Manila President and CEO Kingson Sian on Marketing Shows

interviews, Q&A
Mr. Kingson Sian is the President and CEO of Travellers International Hotel Group, Inc. (TIHGI), the owner and operator of the first integrated gaming, entertainment, leisure and hospitality resort destination in the Philippines, Resorts World Manila (RWM); TIHGI is a joint venture between Alliance Global Group, Inc. and Genting Hong Kong Limited. He graduated from the University of the Philippines with a Bachelor of Science degree in Business Economics and has an MBA in Finance and Business Policy from the University of Chicago.   RWM's Newport Performing Arts Theater produced and housed the local musical stage play "Ang Huling El Bimbo", expected to have 200 runs, which is more than "The Sound of Music" with 132 shows. At 1,500 theater seats, that is a total of 300,000 theatre-goers at full capacity,…
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Q&A with Mundipharma PH Country Manager Ian Santos on Internal Marketing

Q&A with Mundipharma PH Country Manager Ian Santos on Internal Marketing

interviews, Q&A
Ian Santos is the Country Manager of Mundipharma Philippines' consumer healthcare and ethical businesses. Mundipharma is a privately owned global network of independent associated companies, with presence in over 120 countries across six continents. They are leaders in pain management and wound care, as well as significant players in respiratory and eye care. Mundipharma is the maker of the popular global mega brand Betadine. Ian used to be the National Sales Manager of Colgate-Palmolive (Philippines & Russia), Sales Operations Planning Director of Coca-Cola, and most recently the Pharma Vice President of GlaxoSmithKline Philippines. He was also recently recognized as a Top Pharma Leader at the Pharma Gorilla Global Conference. He shares with us why it is important to pay attention to internal marketing.   Q1: Why is it important to…
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8 Dining Disadvantages at Michelin-Starred Restaurant, Jay Fai

8 Dining Disadvantages at Michelin-Starred Restaurant, Jay Fai

Articles
My family arrived at Michelin-starred restaurant, Jay Fai, in Bangkok half an hour before our appointed time of 2:30 PM on July 16, 2019, a Tuesday. The reservation was made two months prior through The Peninsula Bangkok and we were sixth on the list. There were already several dozens of people signing up for the queue when we arrived. They looked mostly like tourists with a few Thai accompanying their foreign guests.   I first learned about Jay Fai through Netflix's Somebody Feed Phil a few years ago. I saw her featured again on Street Food, also on Netflix, where the series captured the humble beginnings of Jay Fai as a former seamstress who shifted her inspiring career to cooking when a fire struck her work place and she lost everything; a…
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Q&A with Matimco President Charlie Liu on BTB Branding and Innovation

Q&A with Matimco President Charlie Liu on BTB Branding and Innovation

BTB Marketing, Innovation, interviews, Q&A
Matimco, which is more popularly known for their Matwood, is the market leader in premium treated wood. The company is celebrating its 55th year this 2019 and its President and CEO, Charlie Liu, shares the best practices of a business-to-business organization like theirs in marketing and innovation.   Q1: Wood is perceived as a commodity. Matimco branded Matwood and is now the leader in the upscale treated wood segment. Can you share with us the insight two decades ago that led to this branding and product innovation?   A1: Back in the 90s when the imposition of a total export ban on lumber was implemented, the local market was a-washed with cheap supply of lumber mostly coming from illegal logging. It was impossible for us to compete using our legal…
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Q&A with Dentsu Aegis Network Chief Digital Strategy Officer Bea Atienza on Digital Marketing

Q&A with Dentsu Aegis Network Chief Digital Strategy Officer Bea Atienza on Digital Marketing

Digital and Social Marketing, interviews, Q&A
Bea Atienza is the Chief Digital Strategy Officer of Dentsu Aegis Network. She was formerly Strategy Lead of Edelman Digital Singapore, Head of Strategic Planning in Wunderman Singapore and Digital Strategist of Commonwealth (a McCann company) in Shanghai, China. She acquaints us with her role as a strategy planner as well as the trends in digital marketing that she has been spotting. Q1: You have been a strategy planner, how important is it to be a full stack planner in a digitalized economy and what does it take to be a full stack advertising planner nowadays? A1: One of the most important things I've seen through more than a decade doing digital is how critical it is to consider context alongside communication and content. The traditional planning discipline usually leads…
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