5 Behavioral Lessons I Learned From Robert Cialdini by Josiah Go

5 Behavioral Lessons I Learned From Robert Cialdini by Josiah Go

Articles
I attended the Ideas42 Behavioral Summit in New York last October 2018 which featured the who’s who in behavioral science and economics. The first session featured Daniel Pink, bestselling author of ‘Drive’, ‘To Sell is Human’ and ‘When’ who interviewed another bestselling author, Robert Cialdini, whose 1984 book ‘Influence’ sold over 2 million copies and has been translated into 30 languages to date. They discussed how to use behavioral science to positively influence other people. Five key lessons are worth sharing in their conversation during the conference. Have a unity message before presenting disagreement. Known as ‘convert communication’, this addresses any resistance and enables the other party to be more open instead of outright rejecting.  For instance, instead of saying "I disagree," use something like "I had the same belief…
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Q&A with Cignal TV CEO Jane Basas on Growth Through Innovation

Q&A with Cignal TV CEO Jane Basas on Growth Through Innovation

interviews, Q&A
Jane Jimenez-Basas is President and CEO of CignalTV, the first pay-TV provider in the Philippines to reach 2 million subscribers. Jane won the Mansmith Young Market Masters Awards (YMMA) in 2007 and was named Asia’s Media Woman of the Year by Content Asia in 2017. She shares insights about innovation as a market leader.  Q1: You have taken Cignal from content aggregator to original content provider. What is your process of knowing what content subscribers will like?   A: It’s really about getting the pulse of our customers.  Each of the organic channels for which we produce original content for has its own core target viewers.  We have developed a deep understanding of what appeals to each one of them through extensive research – both third party as well as internal. We are armed with this insight and market knowledge when we develop original…
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Nurturing Entrepreneurial Spirit by Josiah Go

Nurturing Entrepreneurial Spirit by Josiah Go

Articles
I often get asked "how do we nurture entrepreneurial spirit among employees" during my Entrepreneurship Bootcamp. I will answer by sharing what we do in Waters Philippines and Mansmith and Fielders Inc. I do not claim it's the right way or the only answer but simply want to share what worked for us as a company. As you can see below, I have taken the perspective of a company. Please feel free to share what worked for you and your company so we can learn from each other. To start, I find that there are two ways of nurturing entrepreneurial spirit. The first is wanting them to start a business of their own, and the second is to be an intrapreneur, or starting a new enterprise for the company. This…
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Top 10 Q&A in 2018 by Josiah Go

Top 10 Q&A in 2018 by Josiah Go

Articles
Happy New Year. I am honored to have Q&As with leaders of different industries. They made time and unselfishly gave their insights in order for others to benefit from the learnings they shared. Thanks to the Philippine Daily Inquirer, the Philippines no. 1 broadsheet, for cross posting. My top 10 Q&A (according to the number of readers) are: 1.Q&A with Sta. Elena Construction Founder Alice Eduardo on Service Strategy https://josiahgo.com/qa-with-sta-elena-construction-founder-alice-eduardo-on-service-strategy/ 2. Q&A with Anvil Business Club Chairman Emeritus George Siy on Making Sales Deals with Chinese https://josiahgo.com/qa-with-george-siy-on-making-sales-deals-with-chinese-businessmen/ 3. Q&A with Fruitas Founder Lester Yu on Opportunity-Seeking https://josiahgo.com/qa-with-fruitas-group-founder-lester-yu-on-opportunity-seeking-by-josiah-go/ 4. Q&A with Solar Philippines Founder Lean Leviste on Business Model https://josiahgo.com/qa-with-solar-philippines-founder-lean-leviste-on-business-model/ 5. Q&A with Pryce Gas Chairman Salvador Escaño on Turnaround Strategy https://josiahgo.com/qa-with-pryce-gases-chairman-salvador-escano-on-turnaround-strategy/ 6. Q&A with Jollibee Global Brand CMO Francis Flores…
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Top 10 Articles in 2018 by Josiah Go

Top 10 Articles in 2018 by Josiah Go

Articles
Happy New Year. My top marketing article in 2018 was a warning about binary-type pyramiding. My top 10 marketing articles (according to the number of readers) are: 1. Beware of Binary-Type Pyramiding https://josiahgo.com/beware-of-binary-type-pyramiding-by-josiah-go/ 2. Crazy Rich Asians: Decoding the Gambits of Eleanor and Rachel https://josiahgo.com/crazy-rich-asians-decoding-the-gambits-of-eleonor-and-rachel/ The Chicken Game Theory of ‘Crazy Rich Asians’ https://josiahgo.com/the-chicken-game-theory-of-crazy-rich-asians/ 3. Lessons From Injap Sia, The Master Strategist https://josiahgo.com/lessons-from-injap-sia-the-master-strategist/ 4. Who Would Have Thought? (My first graduation talk to senior high school students) https://josiahgo.com/who-would-have-thought/ 5. How Supermarkets Can Survive The Online Future https://josiahgo.com/how-supermarkets-can-survive-the-online-future-by-josiah-go/ 6. The Transforming Role of Brand Managers https://josiahgo.com/the-transforming-role-of-the-brand-managers-by-josiah-go/ 7. Best Practices in Creative Thinking and Sensemaking https://josiahgo.com/best-practices-in-creative-thinking-and-sensemaking/ 8. Purpose: The 8th P of Marketing https://josiahgo.com/purpose-the-8th-p-of-marketing/ 9. 4 Gates of Entrepreneurship https://josiahgo.com/the-4-gates-of-entrepreneurship/ 10. Marketing Lessons From Four Award-Winning Entrepreneurs https://josiahgo.com/marketing-lessons-from-4-award-winning-entrepreneurs-by-josiah-go/
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Q&A with Butz Bartolome on Most Common Mistakes in Franchising

Q&A with Butz Bartolome on Most Common Mistakes in Franchising

interviews, Q&A
Butz Bartolome is the Chairman of GMB Franchise Developers Inc., which has been providing franchise consulting for over 25 years. He was chairman of the Association of Filipino Franchisers Inc. (AFFI) in 2014. He shares his insights about the Overseas Filipino Workers (OFW) as well as the common mistakes in franchising and how to avoid them. Q1: You were an OFW before you ventured into business. What should OFWs consider before they invest their hard-earned money?  A: Two P's:  Plan and Prepare. It is crucial for an OFW to plan ahead of time. Normally, when you are overseas, you get the false perception that your stay will last for more years but the bitter reality is that your employment can end at any given time. Usually OFW's have time during their…
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Q&A with ZAP CEO Dustin Cheng on Value Proposition

Q&A with ZAP CEO Dustin Cheng on Value Proposition

interviews, Q&A
ZAP is a mobile number-based loyalty and rewards system established in 2012 by Ateneo schoolmates Dustin Cheng, Terence Lok, Angelique Uy, and Justin Lim. With over 1,000 partner stores and more than 1,000,000 members on the platform, big brands such as McDonalds, KFC, Potato Corner, Generika Pharmacy and Chatime have come on board. Dustin shared the challenges of running a start-up, and the rewards as well as the risks of pivoting a business model. Q1: Your previous business was in discount coupons. Like many discount companies, the business model did not work. What were the key lessons of that failure and how are they linked to your existing business? A1: Before ZAP, I co-founded a daily deals e-commerce site called Deal Dozen. It was good at the start, but eventually…
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Q&A with Toby Claudio on Sports Retailing Trends

Q&A with Toby Claudio on Sports Retailing Trends

interviews, Q&A
Toby’s Sports celebrated 40 years in sports retailing in 2018. It opened a new world class flagship store in BGC promising customers an omni channel experience. Toby’s President Toby Claudio, a Mansmith Young Market Master Awards (YMMA) winner in 2008 shares with us his excitement about the future of sports retailing. Q1: There is a rising interest in health and wellness. How is Toby’s exploiting this trend? A: Yes sports, fitness and wellness definitely a strong trend in the county and around the world. We've always tried to help in promoting new sports and ways to get into an active lifestyle We've seen this with the rise of sports like badminton, running, triathlon and fitness activities like boxing, spinning, yoga and crossfit. People are always looking for new and exciting…
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Marketing Lessons from 4 Award-winning Entrepreneurs  by Josiah Go

Marketing Lessons from 4 Award-winning Entrepreneurs by Josiah Go

Articles
I have always believed in the potentials of Filipino entrepreneurs in achieving greater things. Going back in 2010, I co-founded the social enterprise Day 8 Business Academy, with the purpose of helping Small and Medium Enterprises by providing them training and guidance as they build and grow their businesses. Last October 2018, Day 8 held an Entrepreneurship Conference with four award-winning entrepreneurs as speakers. I served as the conference moderator. I am sharing to you the lessons from four entrepreneurs who have successfully established their names in their respective industries. Euclid Cezar is a first-generation entrepreneur who founded the Famous Belgian Waffles. Today, Famous Belgian Waffles is one of the fastest growing food-cart franchise in the Philippines, with more than 500 outlets here and abroad in 6 years. It was…
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Q&A with Sta. Elena Construction Founder Alice Eduardo on Service Strategy

Q&A with Sta. Elena Construction Founder Alice Eduardo on Service Strategy

interviews, Q&A
Sta. Elena Construction and Development Corporation is an AAA-rated and Large B general contractor specializing in foundation engineering, power plants, ports and harbors, and roads and bridges. CEO Alice Eduardo, who was recently honored in Forbes Asia ‘Heroes of Philanthropy’ 2018, shares with us her insights on service and strategy. Q1. What has been your competitive advantage against the big foreign firms? A: Filipino talent and ingenuity is superlative, given the right environment to let us shine and realize our full potential. Santa Elena can deliver the same world-class performance and price more competitively because of our cost structure. We are a lean and mean operation with my personal touch. Those, apart from our fleet of the latest, leading edge equipment fully-owned and not leased, are Santa Elena’s clear edge.…
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