How can marketers, business owners and executives consciously work on improving their decision making skills? How can they see a situation more objectively and anticipate probable (and even unthinkable) scenarios?  Here is a list that affects perspective and corresponding suggestions on how to address these blind spots. They are not mutually exclusive, and can interact and/or merge to cloud one’s […]

Gary de Ocampo is the President of Kantar Philippines, and the Managing Director of its Insights Division. He is retiring today to explore other ventures, including entrepreneurship, after almost three decades in market research. In this interview, he reflects on his experience as a research practitioner, from starting as a statistician, to being a junior research executive (which was when […]

Have you ever wondered what it would be like to exist in other universes? Would your life be different? Would your decisions lead to different outcomes? These are the questions that Everything Everywhere All At Once asks its viewers. The film follows a woman, Evelyn (Michelle Yeoh) who discovers she has access to other universes. In each universe, she meets […]

Christine Fajardo is the head of communications and engagement of Novartis in the Philippines and the Asia Aspiring Innovative Medicines Cluster. Novartis is the world’s second largest drug company. Prior to Novartis, she was SVP for strategic marketing & corporate affairs of St. Luke’s Medical Center. Christine is also the Chairperson of the Swiss Chamber of Commerce of the Philippines […]

Ana Aboitiz-Delgado is the Senior Executive Vice President (SEVP) and Chief Customer Experience Officer, as well as Chief Digital Channels Officer of UnionBank of the Philippines. UnionBank is the first to offer a fully digital banking experience in the country.  She is also one of the recipients of the 5th Mansmith Market Masters Awards for Senior Mentors, the first and only […]

Kristine Alvarez-Go is the general manager of Unilever Nutrition for Southeast Asia and a member of the board of Unilever Philippines. She won the Asia Pacific CMO of the Year 2022 from Tambuli, among other awards. In this interview, she shares her thoughts about growing the core through fresh consistency. Q1: You have been involved with many brands, categories and […]

Lucio Cochanco, Jr. is the President and CEO of Fly Ace Corporation, marketer of Jolly canned vegetables, canned fruits, Doña Elena Mediterranean products (olive oil, olives & capers, pasta sauces, canned tomatoes, anchovies, bottled sardines and canned tuna), Good Life oriental products (sotanghon, egg noodles, bihon, bread crumbs, sesame oil and oyster sauce) and other food products, many of which […]

There are many stories and legends that provide a perfect backdrop for the month of love or Valentine’s Day, just as there are many marketing campaigns that build on this themed event. Here are some cases on how companies from different industries offered different types of promotions to celebrate love as a unique service on Valentine’s Day (or for some, […]

Josiah Go features the movers and shakers of the business world and writes about marketing, strategy, innovation, execution and entrepreneurship


Send this to a friend