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Josiah Go

About Josiah Go

Record-breaking, bestselling author Josiah Go is the Chairman of Mansmith and Fielders, Inc. (the leading marketing and sales training company in the Philippines), and Chairman of Waters Philippines (the market leader in the direct selling of premium home water purifiers in the Philippines). He is Chairman / Vice Chairman / Director of over a dozen companies.

Advocacy and Brand Association by Josiah Go

A step to creating customer bonding strategy is to ensure your target market knows you (brand awareness) and recognizes you for the right reason (brand association).  Without awareness, trial and repeat...
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Q&A with Kerwin Tansekiao on being a Niche Player

Q1. You have different pizza brands – Jimini Whole Pizza for kids, Pizza Pedricos for sharing with barkada or family, and Santino’s Supreme Slice, a grab & go slice pizza...
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White Space Club by Josiah Go

It started when I decided to work from home one weekday in 2013. Before the end of the day, I posted a Facebook message that I looked forward to have...
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Q&A with Advertising Icon Herminio ‘Minyong’ Ordonez on Advertising Home Runs

Q1: Before your retirement, you were associated with having mastery of the ‘masa’ market with strong gut feel but based on consumer pulse. Jollibee, Lucky Me! are just some local...
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Q&A with Anson Dichaves on Shopper Marketing

Q1: What is the most often overlooked aspect of shopper marketing which should be very basic to all? Great shopper marketing starts with great shopper insight. Shopper marketing is marketing....
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Q&A with Mary Kay Philippines Country Manager Tente Alday on Direct Selling

Q1: You have been with Mary Kay for 6 years. During this period, the company’s business size under you grew by 255% while total number of active sellers grew 335%....
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Q&A with Mercy Corrales on Breaking the Glass Ceiling

Q1: You were the first non-Japanese woman to be President/CEO of two significant–sized, publicly traded companies in Japan for two very visible iconic brands – Levi’s and Starbucks. What advise...
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Q&A with Inspirational Speaker Francis Kong on Personal Branding

Q1: As the top inspirational speaker in the Philippines, can you share with us how this path all began? I never knew I would go into the lecture circuit. But...
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Q&A with Jollibee VP-Marketing Harvey Ong on Marketing Big Brands

Q1. How did you get started in marketing? I’ve always been a numbers guy, and I was initially inclined to pursue a career either as a financial analyst or an...
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Pyramiding & Unregistered Investment by Josiah Go

My article, “Identifying Pyramiding Scams”, has become the most popular entry in my blog to-date.  As network marketing or multi-level marketing (MLM) becomes more popular, so are the numbers of unscrupulous...
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