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Josiah Go

About Josiah Go

Record-breaking, bestselling author Josiah Go is the Chairman of Mansmith and Fielders, Inc. (the leading marketing and sales training company in the Philippines), and Chairman of Waters Philippines (the market leader in the direct selling of premium home water purifiers in the Philippines). He is Chairman / Vice Chairman / Director of over a dozen companies.

Q&A with Manila Times President Dante ‘Klink’ Ang II on Finding Brand Relevance

Q1: Manila Times was the leading newspaper from 1945 to 1972 before it was shut down during Martial Law. Manila Times scheduled its relaunch after President Cory Aquino was installed...
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Q&A with Furniture Designer Kenneth Cobonpue on Preparation & Inspiration

Q1: Your mother was such a big influence on you as a child. She was a furniture designer with laborers at the back of your house. She made you construct...
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Q&A with Immigration Commissioner Fred Mison on Making A Difference as a Servant Leader

Q1: You graduated from West Point and is a co-alumni of former Philippine president Fidel Ramos.  What pieces of advice, experiences or lessons has he shared with you and other...
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Q&A with Alaska VP-Marketing Blen Fernando on Competing to Win

Q1. In your marketing career, what are your top 3 most memorable marketing campaigns which you have initiated? Can you elaborate? A) The Alaska Value Line – During the series...
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Q&A with Author & Educator Dr. Eduardo ‘Ned’ Roberto on being a Marketing Researcher

‘Manage change so that change will not manage us’ Facebook Twitter Google+ Pinterest LinkedIn Print Email
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Q&A with Gingersnaps Creative Director Sabrina Uy on the Business of Children & Maternity Wear

Q1: Congratulations on the 20th anniversary of Gingersnaps! What was your inspiration when you first launched a fashionable children’s wear and maternity wear business? We always loved kids, so it...
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4 Levels of Differentiation: New Marketing Truths Challenge Old Strategies by Josiah Go

There is a saying that “If you give a man a hammer, he will see everything as nails”. Similarly, when a person learns about the marketing mix (product, price, place and promotions)...
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Q&A with TGP The Generics Pharmacy Chairman & CEO Benjamin Liuson on Competing with Giants

Q1: You have been importing medicines for decades. What made you decide to open a retail network via franchising all of a sudden? What was the inspiration? A1:   In early...
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Lessons About Offense and Defense by Josiah Go

In 1908, Ford launched the highly affordable Model T and dominated the automotive industry for the next decade, increasing market shares from 9% in 1908 to 61% in 1921. It...
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Q&A with Hyundai Philippines President & CEO Fe Perez-Agudo on Being a Strong Market Challenger

Q1: Hyundai Philippines is a latecomer in the Philippine automotive industry and is now in the top three, this in spite of some out of stocks situations. Please share what...
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