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Josiah Go

About Josiah Go

Bestselling author Josiah Go is the Chairman and Chief Marketing Strategist of Mansmith and Fielders, Inc. (the leading marketing and sales training company in the Philippines), President and CEO of Waters Philippines (the market leader in the direct selling of premium health durable products in the Philippines) and President and CEO of PT Noah Health Indonesia. He is Chairman / Vice Chairman / Director of over a dozen companies.

Q&A with Alaska VP-Marketing Blen Fernando on Competing to Win

Q1. In your marketing career, what are your top 3 most memorable marketing campaigns which you have initiated? Can you elaborate? A) The Alaska Value Line – During the series...
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Q&A with Author & Educator Dr. Eduardo ‘Ned’ Roberto on being a Marketing Researcher

‘Manage change so that change will not manage us’ Facebook Twitter Google+ Pinterest LinkedIn Print Email
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Q&A with Gingersnaps Creative Director Sabrina Uy on the Business of Children & Maternity Wear

Q1: Congratulations on the 20th anniversary of Gingersnaps! What was your inspiration when you first launched a fashionable children’s wear and maternity wear business? We always loved kids, so it...
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4 Levels of Differentiation: New Marketing Truths Challenge Old Strategies by Josiah Go

There is a saying that “If you give a man a hammer, he will see everything as nails”. Similarly, when a person learns about the marketing mix (product, price, place and promotions)...
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Q&A with TGP The Generics Pharmacy Chairman & CEO Benjamin Liuson on Competing with Giants

Q1: You have been importing medicines for decades. What made you decide to open a retail network via franchising all of a sudden? What was the inspiration? A1:   In early...
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Lessons About Offense and Defense by Josiah Go

In 1908, Ford launched the highly affordable Model T and dominated the automotive industry for the next decade, increasing market shares from 9% in 1908 to 61% in 1921. It...
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Q&A with Hyundai Philippines President & CEO Fe Perez-Agudo on Being a Strong Market Challenger

Q1: Hyundai Philippines is a latecomer in the Philippine automotive industry and is now in the top three, this in spite of some out of stocks situations. Please share what...
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Q&A with Summit Media President Lisa Gokongwei-Cheng on Transforming the Magazine Industry

Q1: When you started Summit Media in 1995, your glossy, higher priced magazines became the new industry standard.  What was your insight behind the new concept or what inspired you...
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Identifying Pyramiding Scams by Josiah Go

Among the multilevel marketing (MLM) or network marketing compensation plans being used (and abused) nowadays is the binary plan. This kind of plan allows distributors to have only two direct or first-level...
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Q&A with Carmudi Country Manager Nicolas Boldt on Running A Start Up

Q1: Your are part of the Rocket ecommerce group where your business model is about being a ‘Fast Second’ in concept but operate in emerging countries, how better or different...
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