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Josiah Go

About Josiah Go

Bestselling author Josiah Go is the Chairman and Chief Marketing Strategist of Mansmith and Fielders, Inc. (the leading marketing and sales training company in the Philippines), President and CEO of Waters Philippines (the market leader in the direct selling of premium health durable products in the Philippines) and President and CEO of PT Noah Health Indonesia. He is Chairman / Vice Chairman / Director of over a dozen companies.

The Personal Branding of Leni Robredo by Josiah Go

Leni Robredo is the duly elected vice president of the Philippines. She won over her closest rival, Senator Bong Bong Marcos, with a slim gain of less than one percent...
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Q&A with 7-Eleven PH President Victor Paterno on Franchising

Q1: Your franchise package used to cost P3.5 million, then P1 million, now at P300,000. Briefly, what are their differences in terms of risks versus rewards? What is the insight...
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Q&A with Kantar Millward Brown PH on Brand Equity

Kantar is one of the world’s leading data, insight and consultancy firms with 30,000 employees providing business strategies for clients in 100 countries. Kantar is part of advertising giant WPP,...
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#CloseThatSaleWithSensei by Josiah Go

What has really changed in selling and sales management? Attributed to how the dynamic process of selling evolved through the years, Sensei Business Academy (A division of Mansmith and Fielders)...
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CHED’s New Marketing Curriculum by Josiah Go

Last June 5, I attended a briefing on the new marketing curriculum out of concern for what educators can proactively do for students. I was interested on plans for the...
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Don’t Pursue Your Passion! by Josiah Go

I was recently invited by a company to give a talk to existing and aspiring entrepreneurs about “Pursue Your Passion”. I was hesitant to accept unless they add a question...
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Q&A with CSGT Chairman Howell Cu on FMCG Distribution Business

Howell Cu is the founder and chairman of the CSGT Distribution Group of Companies. With over 20 years of sales, distribution and entrepreneurial experience, Cu was able to establish several...
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Never Provoke a Rival by Josiah Go

Blockbuster vs Netflix: Blockbuster, then dominant market leader in video rental service in the United States once valued at US$8.4 billion when it was acquired by Viacom in 1994, declared...
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Q&A with GlaxoSmithKline PH President Lynn Baxter on Executing Innovative Ideas

Lynn Baxter rose from the ranks as a medical representative in the UK through local, regional and global positions leading different products and markets in various countries such as China...
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The Rainmakers: My 14th Book Launch by Josiah Go

6 Barriers to a Launch I started promoting the book launch of “The Rainmakers: Marketing and Strategy Lessons from 25 Top CEOs” 2 weeks before May 26, 2017. I really...
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Josiah Go features the movers and shakers of the business world and writes about marketing, strategy, innovation, execution and entrepreneurship
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