(From left to right: Jojo Liao, Dr Carl Balita, Lucci Canlas and Mike Canlas)  It’s Alert Level 3 restriction again in this Covid pandemic that started two years ago in 2020.  Many businesses were affected in previous levels 3 and 4, while a few thrived. Let me cite three successful business cases worth emulating.  Jojo Liao is CEO of CoreProc, an IT company […]

Allow me to share something about Mr. De Leon, as I respectfully call him each time we meet. I was a brand marketer in RFM from 1982-1985, a fresh grad then although I was a working student during college.  RFM was then one of the top 25 biggest corporations in the Philippines and Gus de Leon was then our EVP/GM.   He went […]

The concept of generic strategy was first introduced over four decades ago – where firms can choose to either be differentiated or low cost. Differentiation will likely involve innovation, while a low-cost strategy entails high productivity to scale, or from lower wages. Many countries offering lower wages naturally choose the low-cost path of being labor intensive, becoming a factory for others […]

We asked two top market research practitioners:  NielsenIQ Managing Director for Myanmar, Vietnam and Philippines Patrick Cua, and Kantar Philippines President Gary de Ocampo, to share about consumer behaviors which they have encoded in 2021 and their implications in 2022. Here are their views:  Q1: What key changes in consumer behavior have you encoded during the pandemic that were hardly mentioned in the […]

Happy New Year. I am honored to have Q&As with leaders of different industries. They made time and unselfishly gave their insights in order for others to benefit from the learnings they shared. Thanks to the Philippine Daily Inquirer, the Philippines no. 1 broadsheet, for cross posting. My top 10 Q&A (according to the number of readers) are: 1. COACH […]

Happy New Year.  My top marketing article in 2021 was, unsurprisingly, about lessons on presidential elections. My second most read article was a big revelation to me, as my readers appear interested to know who will lead Waters Philippines next.  My top 10 marketing and marketing-related articles (according to the number of readers) are: 1. Marketing Lessons on Presidential Elections […]

Mansmith and Fielders Inc. won the innovation award during the 2021 ASEAN Business Awards in a 10-country competition within the ASEAN region. While the awards is about the actions we took in response to challenges or opportunities, I am sharing with you some of my favorite articles on innovation that I have written.  1. 10 Reasons Why Market Leaders Have […]

Clockwise: Backy Baquiran, Jeffrey Go, Joy Isla, Michael Tan Four senior executives were awarded for their excellence in mentorship at the 4th Mansmith Market Masters Awards. The award is the first and only mentoring recognition for senior marketers, based not on corporate performance, but on the winners’ mentoring of Mansmith Young Market Masters Awards (YMMA) recipients, the first and only […]

I have much to be grateful for the last two years: 1. I became a grandfather when my only daughter Tricia and her husband Rg brought my first grandson Leo into the world last April 2020. Now I am called JoeLo (my preference).  2. I retired from Waters Philippines and my youngest son Calel is now the CEO. He has […]

Josiah Go features the movers and shakers of the business world and writes about marketing, strategy, innovation, execution and entrepreneurship

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