J. Patrick Cua is the Managing Director for Philippines, Vietnam and Myanmar of NIQ, the world’s leading consumer intelligence company for retailers and consumer goods manufacturers. With operations in over 100 countries, NIQ provides its clients with information and insights on consumer buying behavior. In this interview, he shares their research about marketing during high inflation times.  Q1: What impact does […]

Issa Baron is the Managing Partner of Good Thinking Research and was past president of the Marketing and Opinion Research Society of the Philippines (MORES).  Here she answers some of the most common questions about consumer insighting.  Q1: What are some of the most significant trends you are seeing in consumer behavior, and how can firms leverage them to improve their […]

I live by the quote of Abigail Adams who said “Learning is not attained by chance, it must be sought for with ardor and attended to with diligence.” Being an educator compels and propels me to be a constant learner. As such, I love attending business conferences that cover the latest trends, and feature the best minds who share both […]

At the onset of the pandemic lockdown in  2020, Mansmith put together the Mansmith Marketing Inspiration Festival as a way of providing new sources of inspiration during very uncertain (and scary) times.  The festival was  an online program that featured 30 successful business leaders who shared their stories of overcoming adversity and achieving success. One of the standout speakers at […]

How can marketers, business owners and executives consciously work on improving their decision making skills? How can they see a situation more objectively and anticipate probable (and even unthinkable) scenarios?  Here is a list that affects perspective and corresponding suggestions on how to address these blind spots. They are not mutually exclusive, and can interact and/or merge to cloud one’s […]

Gary de Ocampo is the President of Kantar Philippines, and the Managing Director of its Insights Division. He is retiring today to explore other ventures, including entrepreneurship, after almost three decades in market research. In this interview, he reflects on his experience as a research practitioner, from starting as a statistician, to being a junior research executive (which was when […]

Have you ever wondered what it would be like to exist in other universes? Would your life be different? Would your decisions lead to different outcomes? These are the questions that Everything Everywhere All At Once asks its viewers. The film follows a woman, Evelyn (Michelle Yeoh) who discovers she has access to other universes. In each universe, she meets […]

Christine Fajardo is the head of communications and engagement of Novartis in the Philippines and the Asia Aspiring Innovative Medicines Cluster. Novartis is the world’s second largest drug company. Prior to Novartis, she was SVP for strategic marketing & corporate affairs of St. Luke’s Medical Center. Christine is also the Chairperson of the Swiss Chamber of Commerce of the Philippines […]

Josiah Go features the movers and shakers of the business world and writes about marketing, strategy, innovation, execution and entrepreneurship


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