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911 Advocacy Campaign for Marawi by Josiah Go

911 Advocacy Campaign for Marawi by Josiah Go

(Original post: July 14, 2017
Updated post: July 20, 2017)

Marawi Conflict:

Imagine yourself leaving everything behind as you flee your house– deafening gunshots rattle you as you frantically try to locate all members of your family. You go out barefoot, running and walking alternately, without having eaten a meal the whole day. Finally, you and your family members have escaped to safety and you catch your breath… for awhile while praising God.

But then … after one problem comes another. You are now in an overcrowded makeshift evacuation center: too many people sharing the same toilet; bathing water is scarce and unreliable, diarrhea and sickness affecting almost everyone. You fall in long lines for two hours, waking up early in the morning for food and water, even if you lack of energy. You realize your productive life is suddenly interrupted, your dreams shattered in cognitive chaos with your new reality. You become anxious,’thinking about the future of your children, about your destroyed house, your destroyed church, your destroyed school, your destroyed city, and perhaps, even your destroyed identity.

But that’s the story of another person, of another family, who now has nothing other than the set of clothes on their backs, hoping for the grace of God, that the generosity of people like you and me would be abundant- people who will find time and effort to lift a finger, to care, and if too busy, to contribute materially for the well being of strangers like them, Christians and Muslims alike — brothers and sisters in the eyes of God.

On May 23, 2017, an armed conflict started in Marawi City in Mindanao between the government troops and the Maute group, also known as the Islamic State of Lanao (ISL)- an Islamic group composed of former Moro Islamic Liberation Front (MILF) guerrillas led by Abdullah Maute. The ISL attacked Camp Ranao and the Marawi Cathedral. They set fire to Saint Mary’s Church, Ninoy Aquino School, Marawi city jail and Dansalan College, run by the Protestant-group United Church of Christ in the Philippines (UCCP). They occupied a street and two bridges leading to Marawi City and held hostage some 100 civilians. President Rodrigo Duterte decisively declared Martial Law in the entire Mindanao on the eve of May 23, 2017 and cut short an official visit to Russia to return home. Some 600 people have since died, two-third belonging to the rebel militant Maute group, while over 300,000 residents have been driven out and dislocated unable to return to their own homes.

Imagine 300,000 people – more than the combined population of Guam, Micronesia and Palau, and slightly smaller than the whole of Brunei.

911 Campaign

On July 11, 2017, I arrived just in time for the 8pm start of our bible study and prayer session, impatient that our weekly group leader, Raymond Dan, overlooked the time and had not ended fellowship as it was pushing 9pm. I wanted to go to a wake after our bible study, hence, the rush. Just before the fellowship ended, Raymond showed us a can of 911 Chicken Curry Rice and a light bulb turned on inside me. Imagine the compelling value proposition — a whole meal of rice with chicken, ready-to-eat, with a pull-up tab can, halal, three chicken flavors, low price of P20 and made in Davao (near the Marawi conflict area) where the manufacturer (Jonathan Suy of Anna’s Breeders, Suy Foods, Green Solutions) has been in chicken production business and canning this product as an advocacy project. The dots all connected and I realized my mission was to further reinforce what Christ Commission Fellowship (CCF) started by voluntarily helping them raise funds for the next 50,000 cans, at the back of my head there are much more than 50,000 people in various Marawi evacuation centers. Am glad Raymond supported me in an instant with my Facebook awareness campaign.

I decided to stay home July 12 and 13 to try to finish writing my 15th marketing book for K12 but I was happily distracted with so many pledges of contributions I ended up spending less time writing than being a virtual assistant — replying personally to inquiries, advising people how to deposit their pledges, acknowledging people’s remittance and posting pledges. I found joy doing part of the coordination task I used to do when I was a brand manager in the early to mid 1980’s.

I have raised millions of funds for many causes, mostly higher amount of commitments but some pledges I got the last few days made me teary-eyed as I recall what was taught in Mark 12:44 when a poor widow gave everything she had to live on. The pledges were given by an entry-level new employee, a BPO worker, and an insurance agent breadwinner (please see screen shot).

pledge-911

Many people I know wanted to help in their own small ways but didn’t know how. Many others even shared my post to attract their friends to donate as well. We exceeded our goals in 3 days but allowed people to continue to pledge that weekend. The result — 67,368 cans pledged by 281 individuals and groups.

To recognize the donors, I am publishing the pledges of the people, many I do not know personally but am forever grateful for their trust and loving heart.

1. Raquel Manuel-Abad 100 cans
2. Flor Abella 100 cans
3. Jessica Abrantes 15 cans
4. Bernard Aguilar 15 cans
5. Mariel Tabor Aguilar 10 cans
6. Elle Santiago Alilio 50 cans
7. Arlette Alvarado 100 cans
8. Vincent Alvarado 100 cans
9. Wally Alvarado 100 cans
10. Allyse Alvarez 200 cans
11. Mariano Ang 1,000 cans
12. Vivian Angsanto 200 cans
13. Luzette Antoni 50 cans
14. Gerald Araneta 10 cans
15. Fides Atayde 300 cans
16. Tony Atayde 100 cans
17. Raffy Atayde 100 cans
18. Lauren Avellanosa 25 cans
19. Amor Avendano 100 cans
20. Bridget Aw 250 cans
21. Dionisio Bacamante Jr 200 cans
22. Victor Basa 250 cans
23. Hargie Benavides 10 cans
24. Henry Beng 50 cans
25. Perry Benig 10 cans
26. Arnold and Karen Benitez 100 cans
27. Faye Bernedo 5 cans
28. Alido Bituin 125 cans
29. Rodrick Bonde 20 cans
30. Riskel Borja 100 cans
31. Karen Briones 10 cans
32. Elizabeth Kwong- Caceres 100 cans
33. Cherry Caluya 250 cans
34. J C 100 cans
35. Joe Caminos 100 cans
36. Fritz Capulong 100 cans
37. Rodney Calalan 100 cans
38. Chloe Cansanay 50 cans
39. Hernan Carlos 25 cans
40. Catherine Silvallana 10 cans
41. Gwen Casama 25 cans
42. K C 100 cans
43. Mathaias Nesta Castro 50 cans
44. Thomas Maverick Castro 50 cans
45. Wendelyn Cayubit 15 cans
46. Dexter John Cenido 10 cans
47. Euclid Cezar 1,000 cans
48. Mario Chan (Luisa Chiong Sy) 100 cans
49. Lavidz Chua Chan 50 cans
50. Jay Chiu 500 cans
51. Helen Pedrosa Chua 500 cans
52. Leah Chua 100 cans
53. Wendy Chua 200 cans
54. Dr. Valen Chuahiong-Co 2,500 cans
55. Tanya Cinco 100 cans
56. Ceejay Carlos-Cirineo 100 cans
57. Razelle Clemeno 25 cans
58. Julius Concepcion Clave 25 cans
59. Kyle Contreras 50 cans
60. Dendro Cordero 50 cans
61. Marlene Corpuz 10 cans
62. Love Cresel 100 cans
63. Howell Cu 200 cans
64. Karina Cuartero 100 cans
65. Peaches Cuenco 250 cans
66. Mary Cukingnan 100 cans
67. Ralph Datiles 5 cans
68. Day 8 Business Academy 1,000 cans
69. Abigail Dajao 25 cans
70. Catricia Depaur 25 cans
71. Vina Deudor 10 cans
72. Paul Duran 10 cans
73. Dennis Dy for 1,000 cans
74. David De Guia 100
75. De Luz De Guia 100
76. Rosemarie De Guia 100 cans
77. Lou De Guia 100 cans
78. Aileen Apollo-De Jesus 180 cans
79. Melandrino De La Cruz 125 cans
80. Jetrina DeLa Cruz 125 cans
81. Lina De La Cruz 50 cans
82. Tetet Alon Dela Paz 100 cans
83. Bettina dela Torre 50 cans
84. Emillie Iway Dela Vega 100 cans
85. Kyle De Leon 500 cans
86. Nyette Mondejar-De Leon 100 cans
87. Kevin Delica 25 cans
88. Hazel Dimabuyu 100 cans
89. Jill De Dumo 100 cans
90. Abigael Dictado 100 cans
91. Pixie Erana 500 cans
92. Marilyn Alcantara Escalona 150 cans
93. Stephanie Escareal 50 cans
94. Agnes Neria – Espino 100 cans
95. Antonio Espinosa 5 cans
96. Ted Estacio 100 cans
97. Bettina Anne Estacio 50 cans
98. Dolores Estacio 50 cans
99. Rhodora Estacio 100 cans
100. Ernest Evangelista 500 cans
101. Jocelyn Farnacio 100 cans
102. Kitty Ferrancullo 10 cans
103. Jerlyn Flores 50 cans
104. Rogelio & Lina Flores 50 cans
105. Mimi Gamboa 200 cans
106. Pia Abella Garchitorena 100 cans
107. Maureen Garcia 50 cans
108. Jean Gayanes 50 cans
109. Tessa Gayanes 50 cans
110. Arjay Germina 25 cans
111. Chiqui Escareal-Go 1,500 cans
112. Bobby Go 500 cans
113. Henry Go 250 cans
114. Jaclyn Tiu Go 100 cans
115. Robby Go 1,000 cans
116. Grail Goma 100 cans
117. Archie Gonda 200 cans
118. Chase Gosingtian 100 cans
119. Charles Matthew Gosingtian 100 cans
120. Juju Gosingtian 100 cans
121. Tricia Gosingtian 500 cans
122. Wilfred Gui 1,000 cans
123. Tet Grajo 100 cans
124. c/o Neil Guevarra 350
125. Happy Plants c/o Stephanie Dan 250 cans
126. Alexander Halili 200 cans
127. Luke Hermosa 100 cans
128. Benjamin Steve Hong 25 cans
129. Joseph Hui 300 cans
130. Ann Bernadette Huy 250 cans
131. Georgeline Jaca 50 cans
132. Jersey Haven c/o Andrew Tan 500
133. Mark Anthony Julaton 10 cans
134. Candice Keh 100 cans
135. Sam Khu 25 cans
136. Sheryll Ong Kim 100 cans
137. James Kua 500 cans
138. Alex Lacson 250 cans
139. Ayen Lacson 10 cans
140. Cesca Lacanilao 100 cans
141. Jonathan Laquitao 300 cans
142. Ed Lan 50 cans
143. Omni Larrosa 50 cans
144. Rich Lomibao Lazaro 100 cans
145. Alexander Lee 1,000 cans
146. Andy Leuterio 275 cans
147. Allen Lim 100 cans
148. Anabel Chua Lim 100 cans
149. Annie Lim 250 cans
150. Anton Lim 500 cans
151. Carolyn Lim 215 cans
152. Evangeline Lim 1,000 cans
153. Greg & Charms Lim 200 cans
154. Johnson Lim 1000 cans
155. Michelle Lim 250 cans
156. Pinky L 200 cans
157. Vital Limbaga 10 cans
158. Jason Llobit 10 cans
159. Aileen Liu 250 cans
160. May Grace Sia Llamas 100 cans
161. Michael Angelo Lobrin 1,000
162. Carissa Lopena 50 cans
163. Mars Lopez 10 cans
164. DTI Sec. Ramon Lopez 1,000 cans
165. Rina and Nathan Lozada 1,000 cans
166. Elaine Lua 100 cans
167. Mike Luthor 5 cans
168. Monica Madera 200 cans
169. Jessica Cosico Madrono 500 cans
170. Jenny Magbanua 100 cans
171. Gladys Magno 10 cans
172. Rivero Manabat 100 cans
173. Marc Manalastas 1,000
174. Chris Manguera 500 cans
175. Jeffrey & Angela M. 100 cans
176. Henry Marcos 50 cans
177. Krissee Mallari – 10 cans
178. Jenny M 3500 cans
179. Alexander Maramba 50 cans
180. Elmer Martinez 10 cans
181. Ronel Medina 15 cans
182. Joan Menco 500 cans
183. Jacinto Mendoza 100 cans
184. Catherine Lopez Mendoza 100 cans
185. Lon Mathew Mendoza 100 cans
186. Mira Meneses 100 cans
187. Anamer Menguito 100 cans
188. Mindy Molina 100 cans
189. Kyle Morando 10 cans
190. Kathryn Joyce Navalta 50 cans
191. Tiffany Ng 100 cans
192. Maggie Lim Ngo 200 cans
193. Roz Noriega 100 cans
194. Darlyn & Dokes Nilo 1,000 cans
195. Nutriasia Employees 3,328 cans
196. Marie Oboza 100 cans
197. Choy Ocampo 100 cans
198. Rachelette Ocampo 30 cans
199. Richard Dennis Ong 200 cans
200. Elizabeth Ong 500 cans
201. Rickson Ong 1,000 cans
202. c/o Fem Paguio 250 cans
203. Emmanuel Pamad c/o Baby Ruth 50 cans
204. Dino P. 100 cans
205. Renz Paulite 50 cans
206. Cielo Petines 50 cans
207. Kat Regalado 100 cans
208. Elsie Lim Relucio 100 cans
209. Kit & Angeline Rodriquez 200 cans
210. Candz Yu Roxas 300 cans
211. Jeffrey Saez 500 cans
212. Lei Salazar 100 cans
213. Leah Anjanette Salvatierra 100 cans
214. Mong & Eva Sampelo 100 cans
215. Cristina Quiambao Santos 100 cans
216. Edessa Yambao Santos 200 cans
217. Bong Santiago 100 cans
218. Ian Santos 150 cans
219. Richard Sanz 1,000 cans
220. Che Sasoy 225 cans
221. Lourdes Saura 5 cans
222. Jonathan Sayo 20 cans
223. Second Generation Tengchuachay 100 cans
224. Tomas Sia 50 cans
225. Jhona Simbi 10 cans
226. Redeem Smith po 33 cans
227. Jen Sy 25 cans
228. Nancy S 500 cans
229. Wilson So 500 cans
230. Len Soler 100 cans
231. Ben Soler 25 cans
232. Jim Soler 25 cans
233. Zhayne Soriano 200 cans
234. Rahni Svenningsen 200 cans
235. Ron Sulapas 100 cans
236. Mafs Sugse 10 cans
237. Alex Ng Sy 1000 cans
238. Chester Sy 500 cans
239. Irving Sy 1,000 cans
240. Jesus Sy 500 cans
241. Nellie Sy 250 cans
242. Kathleen Krystelle Sy 250 cans
243. Marvin Tampico 10 cans
244. Jaime Tan 200 cans
245. Jenny Tan 100 cans
246. Kester Harry Tan 100 cans
247. Marilou Escolar Tan 200 cans
248. Amalia Tee 50 cans
249. Niezelou Teves 10 cans
250. Teo Ting 200 cans
251. Dennis Tiu 100 cans
252. Pyeha Gino Lopez Tan 200 cans
253. Myles Tan 100 cans
254. Harlene Tejedor 500 cans
255. Mon Tioseco 200 cans
256. Jomar Tito 100 cans
257. Jacqueline Marzan Tolentino 200 cans
258. Shane Lawrence Ty 600 cans
259. Ronnie Traballo 200 cans
260. Cindy Angeles Trinidad 100 cans
261. Tukod sa Pagbangon (c/o Rowena Sumagaysay Silvederio) 250 cans
262. Cresaldo Tubat 10 cans
263. Kervin Ursua 10 cans
264. Maryann Uy 200 cans
265. Krizzia Udtohan 50 cans
266. Kailin Verano 200
267. Katrina Villa 25 cans
268. Loreann Villaueva 500 cans
269. Jeramy Paccarangan Villanueva 50 cans
270. Prince Keno Villegas 100 cans
271. Evelyn Vinalon 47 cans
272. Sarah Roxas – Wage 150 cans
273. Lourdes Lim-Wang 50 cans
274. Waters Philippines 1,000 cans
275. Manuel Wong 500 cans
276. Valencia Keh-Wong 500 cans
277. Xavier School class 1994 200 cans
278. Bryan Xeno 300 cans
279. Stephie Yapnayon 100 cans
280. Angela Arriola Yu 100 cans
281. Susana Chua Yu 500 cans

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Josiah Go

About Josiah Go

Bestselling author Josiah Go is the Chairman and Chief Marketing Strategist of Mansmith and Fielders, Inc. (the leading marketing and sales training company in the Philippines), President and CEO of Waters Philippines (the market leader in the direct selling of premium health durable products in the Philippines) and President and CEO of PT Noah Health Indonesia. He is Chairman / Vice Chairman / Director of over a dozen companies.

1 Comments

  1. Hi Sir. Please send details how to send money for 100 cans. Thank you.

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