USHER is the only Filipino-made Structural Health Monitoring (SHM) System, developed through an R&D collaboration project involving DOST, PCIEERD, DPWH, and MAPUA. In this interview, we asked Dr. Aldrine Uy, Usher President and CEO, and an enterprise innovation winner of the 4th Mansmith Innovation Awards, about technology innovation. Q1: For the benefit of the readers, can you briefly tell us […]
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A family-owned bakery struggled to compete with larger chains in their city. Instead of investing in costly advertisements, they decided to leverage the power of community and word-of-mouth. They started a “Pay It Forward” campaign, where customers could pre-purchase a loaf of bread or a pastry for someone in need. The bakery shared these acts of kindness on their social […]
Martin Gonzalez is the co-creator of Google’s Effective Founders Project, a global research program that decodes the factors enabling startup founders to succeed. He also works closely with Google’s engineering and research leaders on organization design, leadership, and cultural challenges. Martin has advised leaders across the Americas, Europe, Africa, and Asia. He teaches and collaborates on research at the world’s elite […]
Gary de Ocampo currently represents Brand Finance, the world’s leading independent brand valuation consultancy, in the Philippines. He retired in April 2023 after serving as the President of Kantar Philippines and the Managing Director of its Insights Division for 15 years. In September 2024, he will begin his new role as President of Centre Medicale Internationale, the premier outpatient clinic […]
In a previous article, I delved into the Battle of the Bargains and its far-reaching effects on brands and marketers. This time, I’m back with more insights. It’s time to realize that bargains aren’t always the win-win situation they appear to be. Unscrupulous sellers can damage consumer trust, leading to buyer dissatisfaction and regret. This not only tarnishes the seller’s reputation but […]
Leni Olmedo, the country manager of Amway Philippines, has been with the company for the past two decades. She provides insights into the strategies and efforts she and her team implemented to successfully lead Amway’s recovery and subsequent growth. Q1: As the leader of Amway Philippines since 2003, you successfully reversed a 7-year sales and distributor decline, achieving six consecutive […]
Business Model Map of a Low-Cost Carrier (Decoded by Josiah Go) Let’s begin by examining a scenario where superb marketing is coupled with an insufficient business model during the entry of budget airlines into the industry Case 1: Philippine Airlines (PAL) smartly offered different classes – first, business, and economy – to suit various travelers’ needs. PAL also emphasized their sterling […]
Rio Ilao is the Founder and CEO of MobileOptima, Inc., one of the top technology companies in the Philippines specializing in sales force automation and workforce management solutions. Its leading enterprise solution, Tarkie, digitizes and automates field processes like digital forms and field monitoring with real-time data to give companies 360 visibility on their field operations and help make real-time decisions. […]
Barton “Bart” Canon is the SVP for Commercial Operations of Fly Ace Corporation, marketer of Jolly canned vegetables, canned fruits, Doña Elena Mediterranean products (olive oil, olives & capers, pasta & pesto sauces, canned tomatoes, anchovy, bottles sardines & canned tuna) , Good Life oriental products (sotanghon, egg noodle, bihon, bread crumbs, sesame oil, oyster sauce) and other food products, […]
Advocacy-based Mansmith and Fielders Inc. named the 13 winners for the 18th Mansmith Young Market Masters Awards (YMMA) 2023. The Mansmith YMMA is the most sought-after recognition for young marketers and entrepreneurs, 35 years old and below, and the only marketing award in the country with no entry fees. These awardees are being recognized for their outstanding and innovative accomplishments in […]