Leandro Leviste is the President and CEO of Solar Philippines, a company he founded in 2013. In this interview, he shares the strategy of Solar Philippines as well as Solar Philippines Nueva Ecija Corporation (SPNCC), the developer of a 500 MW solar project that is planned to be the largest solar project in Southeast Asia, and will be listed in […]
Search Results for: marketing
At the recently concluded 16th Mansmith Young Market Masters Awards (YMMA), we asked three of the marketing rockstars to share about digital marketing. They are Mar Corazo, Global Digital Marketing Manager of Unilever Foods & Refreshments and YMMA Awardee for Digital Marketing, Kaye Enriquez, Partner of CBR and YMMA Awardee for Digital Business Building, and Marie Ces “Patet” de Guzman, Digital Marketing Manager of Primer […]
At the recently concluded 16th Mansmith Young Market Masters Awards (YMMA), we asked three of the marketing rockstars to share about formulating compelling marketing strategy. They are Mark Alvarez, Managing Director (Philippines) of InSites Consulting and YMMA Awardee for Insighting, Camille Ang, Group Manager of Marketing and Demand of GrowSari and YMMA Awardee for Marketing Management, and Gian Louis Yap, Brand Director of Procter & […]
Cherrie Atilano is the Founding Farmer and CEO of AGREA Agricultural Systems, an innovative, inclusive, for-purpose agri-business enterprise anchored on an Ecology of Dignity: sustainable agriculture, fair-trade, and a replicable model of an agri-based economy. She is currently an Ambassador of Food Security at the Department of Agriculture. In 2018, she was awarded one of The Outstanding Young Men and Women […]
Historically, winning a presidential election, like winning market leadership in the marketplace, entails a lot of mass media advertising to be top of mind. The basic idea is you convert positive thought leadership into market leadership. Early presidentiable favorites in 2016, then Vice President Jejomar Binay and Senator Grace Poe landed number four and number three, respectively in the final tally, […]
Business people who were affected by the COVID-19 pandemic and employees retrenched by companies trying to be operationally efficient need a way to earn substitute income. Those who want to help their spouses, as well as those needing to save money for healthcare or emergency contingencies are other viable target markets who can benefit from starting a multi-level marketing (MLM) […]
from left (Johnlu Koa, Jet Parma, Aleli Arcilla, John Rubio, Harvey Ong, Greg Banzon, Neil Trinidad, Alvin So, Ana Aboitiz-Delgado, Dr. Nicco Tan, Steven Tan, Kakam Gabunada) The global pandemic has jabbed a wrench into many organizations’ plans, making the future seem unknown. But as new consumer trends begin to emerge and more leaders are now able to combine hard […]
Les Reyes founded Reyes Haircutters in 2001 and popularized the P49.95 hair cut, initially targeting do-it-yourself consumers who do not go to barber shops for a hair cut. Today, it has some 100 outlets. The marketing mix or more popularly known as the 4P’s of marketing is composed of product, price, place and promotions. For service companies, 3P’s are added […]
Last December 1 for Mansmith and Fielders’ 30th anniversary, I launched my new Business Model Course through Mansmith’s digital platform, Continuum Academy, a deep dive into the Mansmith Business Model Map framework organized into a full 55-video course complete with collaborative lessons and interviews from successful Filipino companies. As part of this anniversary celebration, those who availed of the course were granted complementary […]
I encountered this Korean series in Netflix after I was done with Start-Up, another Korean series. I got curious since the actor who played the character of Mr. Han who was a mentor in Start-Up, also played a major role in Strongest Deliveryman. One of the new things I discovered is that food deliveries in South Korea involve using the […]