Q&A with Solar Philippines CEO Lean Leviste on Marketing Renewable Energy

Leandro Leviste is the President and CEO of Solar Philippines, a company he founded in 2013. In this interview, he shares the strategy of Solar Philippines as well as Solar Philippines Nueva Ecija Corporation (SPNCC), the developer of a 500 MW solar project that is planned to be the largest solar project in Southeast Asia, and will be listed in the Philippines stock exchange by December 17, 2021, the first time that a company has been approved to list under the Supplemental Listing and Disclosure Requirements for Renewable Energy (RE). 

Q1: Solar Philippines was established in 2013 when you were just 20, what have been the major accomplishments of Solar Philippines to date?

A1: We believe we have contributed in lowering the cost, and so accelerating the adoption, of solar in the Philippines. Previously, solar companies focused on selling solar’s benefits to the environment, but we believe the three most important factors in power are cost, cost, and cost. So we introduced the country’s first solar Power Purchase Agreement to shopping malls at a discount to utility rates in 2014, then in 2017 signed the first Power Supply Agreement with Meralco at a starting rate of Php 2.9999/kWh, the lowest cost of any power plant in the Philippines. We made short-term sacrifices to deliver those low costs, but it proved the cost-competitiveness of solar energy and helped create demand.

Q2: You are launching your initial public offering (IPO) under a subsidiary, Solar Philippines Nueva Ecija Corporation (SPNCC), one of the many projects of Solar Philippines. How are you reimagining solar as a utility?

A2: Electric utilities like Meralco and NGCP have a robust business model, because buying power wholesale then selling to consumers has significant economies of scale. We believe the disruption is ripest in power generation — almost 80% of the country’s power supply comes from fossil fuel that costs more than renewable energy. Over the past few years, the energy transition has been gaining momentum around the world, and we can see it now accelerating in the Philippines, where the utilities are responding to new costs, policies, and consumer preferences, by procuring more renewable energy.

Q3: What is Solar Philippines and SPNEC doing distinctively that competitors cannot? 

A3: Since 2016, we have been betting on the development of large solar sites, consolidating land and securing right of way for transmission that would only be viable if there would be much more demand for solar. At the time, many thought this demand was still far away. But now, the demand is here, and it is already too late to start the development of large, cost-competitive sites. As such, we are turning our business model into partnering with the country’s power companies, helping them enter the solar market by making available to them our sites.

Q4: One of the key features of solar in many countries is the ability to guarantee the same rate for many years that electric utility companies are not capable of doing. How will this happen for the consumers? Why would investors welcome this?

A4: Since electric utilities are now sourcing ever more of their power from solar energy, we believe that consumers will enjoy the benefits of solar from even their consumption from the grid. This means that electricity costs will become less subject to fossil fuel prices than advances in solar and battery storage technology.

Q5: What is the legacy you want people to remember you and Solar Philippines for?

A5: We want to help the country’s power companies replace their future coal and gas developments with solar, so that together, we can make solar the largest source of energy in the Philippines. If we make this happen many years sooner than it otherwise would, we would be glad, even if they take the credit and we just play a supporting role. 


Josiah Go is Chairman and Chief Innovation Strategist of Mansmith and Fielders Inc..

See more articles on Marketing Strategy.

Leave a Reply

Next Post

Tribute to My Mentor, Dr. Ned Roberto

Mon Dec 13 , 2021
(Note: This speech was given in 2004 as a tribute to Dr. Ned Roberto, on his being bestowed the 1st Lifetime Achievement Award of the Association of Marketing Educators (AME). The author would like to share this as part of Mansmith and Fielders effort to encourage marketers to pay tribute to their mentors, a call made during the 4th Mansmith […]

Josiah Go features the movers and shakers of the business world and writes about marketing, strategy, innovation, execution and entrepreneurship


Send this to a friend