I have been looking for a chief marketing strategist to replace me in Mansmith and Fielders Inc. I wanted to focus more on the social enterprise arm of Mansmith for small and medium scale enterprises (SMEs), Day 8 Business Academy Inc., where we have been training thousands of entrepreneurs yearly since 2000. Companies who are losing money do not even […]
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(Speech delivered during the wedding reception of Ron Gabriel Gabunada and Tricia Gosingtian, the author’s only daughter last Jan. 15, 2017) Thank you to all our guests who spent time with us in Manila Cathedral as well as in Conrad Hotel. I was asked to give a speech to the newlyweds. Of course… they also know I would like to […]
The Department of Trade and Industry (DTI) under the new president Rodrigo Duterte and Secretary Ramon Lopez defined its overall mission as alleviating poverty and uplifting the quality of life of all Filipinos. This will be done through sustainable economic growth that generates more income opportunities through employment and entrepreneurship. Secretary Lopez, a champion of SMEs for the last eleven […]
I am honored to be able to have Q&As with captains of different industries. They made time and unselfishly shared their insights in order for others to benefit and learn from those information. I am eternally grateful and commit to continue doing Q&As with more thought leaders in 2017. Thanks so much to Philippine Daily Inquirer, Philippines no. 1 broadsheet, […]
My top article in 2016 is a blog exclusive feature on Philippines’ youngest U.S. dollar billionaire Edgar “Injap” Sia where he shared with me his graduation speech delivered at the University of San Agustin. This article was, in turn, shared by the readers reinforcing the increasing acceptance of entrepreneurs as rock stars and modern day heroes. Injap also topped my […]
Profiting from customer dissatisfaction is one of the worst ways to create profit for a business. It goes against the concept of a compelling value proposition where pain points of target customers are identified and addressed. Satisfaction of needs and wants should be prioritized to continue to be relevant as a brand. The emotional connection is often lost when buyers […]
Harvard and IMD-trained Ric Abadesco is senior consultant of Corporate Achievers Institute (Coach). He was formerly SVP of San Miguel Corporation and Organizational Effectiveness and Total Quality Manager of Exxon Chemical (USA). He shares his insights about the importance of creating a company vision. Q1 : Why should a company create a vision? A: A company needs a vision: 1) […]
A new market has emerged following the Marcos burial. Market segmentation is the partitioning of people in a market who may patronize a product or service to satisfy a need given a specific situation. Key words are people, situation, product and need. In the 2016 Philippine presidential elections for instance, President Rody Duterte used his achievements as Davao Mayor and […]
One of my proudest moments is when I am called the “father of Tricia Gosingtian”. That she is my daughter, still comes as a surprise for many people since we have different surnames (read till the end to find out how this came about). And it is always fun for me when people do get the connection. Yes, I am […]
Since June 30, 2016, General Ronald “Bato” Dela Rosa has been spearheading what President Duterte called a war against illegal drugs. Then, he was unexpectedly seen in Las Vegas watching Pacquiao – Vargas fight on November 6, 2016. Not that he got a free travel gift from Senator Manny Pacquiao to fly and watch the fight for free, which many […]