Howell Cu is the founder and chairman of the CSGT Distribution Group of Companies. With over 20 years of sales, distribution and entrepreneurial experience, Cu was able to establish several multi-million companies distributing various products for local and multinational brand owners. Beginning with just 4 trucks and 12 personnel, CSGT Distribution has grown to having over 180 trucks and over […]
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Blockbuster vs Netflix: Blockbuster, then dominant market leader in video rental service in the United States once valued at US$8.4 billion when it was acquired by Viacom in 1994, declared bankruptcy in September 23, 2010. In 2001, its 3-year old rival, Netflix, was offered to Blockbuster for only US$50 million. When the offer was ignored, Netflix decided to raise funds […]
6 Barriers to a Launch I started promoting the book launch of “The Rainmakers: Marketing and Strategy Lessons from 25 Top CEOs” 2 weeks before May 26, 2017. I really wanted to launch within May, my 25th anniversary month as an author. I wrote down 3 launch barriers I anticipated, but another 3 emerged as the launch date came nearer […]
Today is the birthday of my better half, Chiqui Escareal-Go who always makes me “want to be a better man”. I am sharing the speech she delivered during the 13th Commencement Exercises of Malayan Colleges Laguna, May 24, 2017 at the Philippine International Convention Center, Manila. What she shared here is really how she lives her life and how she […]
Samuel L. Po is the founder and President of JS Unitrade Merchandise Inc., a market leading consumer goods company with trusted brands such as EQ Baby Diapers, Charmee Feminine Protection, Caress Incontinence Care, Secure Adult Pull-Up Pants and Nursy Baby Wipes. Entrepreneurally-savvy and exposed to business since childhood in Iloilo City, he struck out on his own after school and […]
Last May 5-6, 2017, Rex Book Store organized a seminar allowing me to help a group of marketing professors from 5 schools improve their mastery on marketing strategy. In our session on assembling value proposition, I used Safeguard, the dominant brand of germicidal soap in the Philippines, as an example and asked users of Safeguard to comment about their usage […]
Euclid Cezar started Famous Belgian Waffles in 2012 and has some 450 stores in less than 5 years. Euclid shares his insights about how to start, market and grow a business. Q1: What made you start Famous Belgian Waffles? A: Back in 2010 to 2012 we saw the increasing popularity of beverage products like milk tea, buko shake, other fruit […]
Benjie Yap, fresh from an industrial engineering degree from De La Salle University, started in Unilever PH’s factory team and later its R&D department before becoming Marketing Director of Home Care and 5 years later as Managing Director of Foods. He was later assigned in Unilever Thailand and returned to the Philippines to assume the role as Vice President for […]
I used to drink shark fin soup. But my wife and I stopped going to shark fin restaurants or consuming shark fin soup after we learned what sharks had to go through before a bowl of shark fin soup is served to humans. 8 Reasons Why We Should Say No to Shark Fin Soup: First, shark fins have low nutritional […]
Q1: Your family was in the department store business in Avenida before you entered the fishing vessel business, what made you venture into this kind of business and in south Zamboanga? A: It was during those visits to my then girlfriend now my wife’s house in Navotas that I was able to look at their deep sea fishing business. They […]