In 2010, we celebrated two milestones! Chiqui Escareal-Go and I wrote a book called “The WE Entrepreneur” which became a National Book Store bestseller and we also co-founded Day 8 Business Academy as the social enterprise subsidiary of Mansmith and Fielders Inc. to benefit small and medium scale enterprises (SMEs). We coined “The WE Entrepreneur” to pertain to that whose approach to entrepreneurship is “whole” […]
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Omni Amisola-Larrosa is the co founder of the School of Vlogging. She is a recipient of the Mansmith Young Market Masters Award in 2017 when she was a brand manager at PLDT. In this interview, she shares her insights about vlogging. Q1: Why are vlogs becoming like the new TV? A1: According to recent studies, there are 76 Million internet […]
A complex world during COVID-19 needs a simple series of steps: to survive, recover, grow, and thrive. Sometimes this survival is best accomplished through cooperation and collaboration with competition. Kudos to Jollibee and McDonald’s for their joint “Ingat, Angat Tayong Lahat” campaign. The two quick service restaurant (QSR) giants have similar value chains and COVID-19 has affected them the same […]
Two weeks before our CEO Market Masters Conference was to be held last March 2020, we had to reschedule the conference for the safety of the marketing community. It is now scheduled on Nov 16-20, 2020, 2-4pm featuring 17 CEOs with official endorsement and support from 21 major organizations. Good thing we rescheduled, a few days after, a lockdown was declared […]
We at Mansmith and Fielders, the leading marketing and sales training company in the Philippines, recently launched Continuum Academy at the beginning of the quarantine period in order to provide its catalogue of expertise and knowledge to businesspeople and entrepreneurs in a safe and accessible online way. However, just launching a new e-learning dimension to our regular seminars and events […]
I actually started doing sales training even before Mansmith and Fielders Inc. was founded in 1990. Three years as a working student and three years doing FMCG brand marketing work at RFM after graduation prepared me for the work of an entrepreneur. One of the operations I started running as a start-up was a direct sales company. That new venture […]
Want to know what online learning courses marketers and businesspeople enrolled in during the lockdown? Reviewing enrollees in Mansmith’s Continuum Academy showed overwhelming demand for courses geared towards starting up and growing a business. The top 4 courses are: 1. Entrepreneurship (by Josiah Go) 2. 40 Ways to Drive Business Growth (By Josiah Go) 3. […]
(Updated Oct 5, 2020) There are subjects I wish were taught in schools by qualified teachers: Practical skills and advice needed after college, as part of our culture building as a country. The effectiveness of adding two more years to high school is not yet measurable, but one thing is for sure. The thin slicing of the accounting, business, and […]
In my previous article (7 Consumer Coping Behaviors of the Unemployed), I shared how revenues and volume can be affected by a recession, especially with a record-breaking 45.5% or 27.3 million (SWS, July 2020) Filipinos unemployed during this unprecedented pandemic (Government estimate was 10% or 4.6 million). Now, this article will suggest a potential way to create new revenues and profit, […]
The Social Weather Station (SWS) reported that 45.5% of the country’s adult labor force, equivalent to 27.3 million people, are jobless as of June 2020, more than double the pessimistic prediction of the Trade Union Congress of the Philippines (TUCP), the largest labor union in the Philippines. They had 12 million as the expected number of unemployed by 2020 year-end. […]