Kristelle Dizon is the head of Globe Business. Often referred to as KD, she oversees the strategic direction and operational management of Globe’s B2B services, driving growth through customer acquisition, innovation, and operational excellence. In this interview, she provides insights into the B2B landscape and offers our readers a deeper understanding of the industry’s dynamics. Q1: How has the push for […]
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In the every-changing world of marketing, it is crucial to understand the fundamental differences between consumer markets (B2C) and business-to-business markets (B2B). Imagine these markets as two distinct ways of doing business, each with its own set of customer behaviors, communication methods, decision-making processes, and rules of engagements. What is applicable in B2C might not be suitable to B2B. Let’s […]
George Barcelon is the President of Integrated Computer Systems (ICS), a leader in computer systems and peripherals, which is celebrating its 40th anniversary this 2018. He is also the Immediate Past President and incumbent Chairman of the Philippine Chamber of Commerce and Industry (PCCI). He shares his insights about business-to-business marketing and the lessons he learned from teaching and hunting. […]
Gian Dela Rama is the Chief Product and AI Officer at Sprout Solutions, where he leads the product management, AI research, machine learning engineering, and data science of the largest B2B software-as-a-service (SaaS) company in the Philippines. With over 21 years of experience, his leadership has driven major innovations, including the re-launch of ReadyCash and the development of ReadyWage, both […]
Founded in 2019, PayMongo enables businesses to accept various payment methods, from credit and debit cards to e-wallets like GCash and Maya, as well as over-the-counter payments. The platform has gained traction among startups and SMEs for its user-friendly API integration, helping empower the digital economy. PayMongo also made history as the first Filipino fintech startup to secure backing from […]
Mansmith and Fielders Inc. recently recognized the winners of its first Mansmith Sales Masters Awards. This inaugural event highlighted five outstanding sales professionals whose achievements are truly inspiring. As I reflect on the event, I am struck by the collective impact these individuals have made in their respective industries and the broader business community. A Diverse and Distinguished Group The […]
IBS Electronics Group is a global distributor founded in 1980 in Southern California, USA. They support the electronics manufacturing and industrial industries by providing a wide range of services, including inventory management, vendor consolidation, engineering services, prototyping, and custom design support integrated into the cost of the distributed components and products globally. Beth Dureza spearheaded the establishment of IBS Electronics’ […]
An unforgettable moment occurred last October 11, 2023, during the launching of our book, ‘Marketing for Beginners: Start Strong. Succeed Fast.” Reaching a Diverse Audience: Right from the start, our aim was to create an innovative marketing book that breaks free from conventions. We wanted to make marketing accessible to all, simplify its complexities, and kindle the desire for success […]
Passionate about learning? Ready to supercharge your career? Join me on an extraordinary journey through the must-attend conferences of 2024, hosted by The Mansmith Group! Gain fresh insights, ignite your inspiration, and reshape your future. After a 3-year break from hosting a live event and switching to online events because of the Covid-19 pandemic, it is surprising how well the […]
Even before PURPOSE claimed its own space in the growth equation of companies, Mansmith and Fielders had already owned a unique positioning in the training industry. Mansmith is not just a training and consulting firm with a specialized focus on marketing, sales, and innovation, it is the only company in its field driven by advocacy. This transition happened in 2004 […]