CoreProc, an IT company, created the brand drybrush, an e-commerce website for artists to sell their paintings, sculptures, and artwork at the height of the COVID-19 pandemic. This not only helped artists, but also gave CoreProc substantial revenue growth, without the continuous customization burden of their old IT business model. In this interview, CoreProc President Jojo Liao shares about their […]
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I would like to emphasize three important basic points in marketing that we all need to remember, pandemic or no pandemic. 1. The right understanding The minimum dimension must be met before determining dimension can be exploited. This means one should satisfy customers’ needs before wants. For instance, for food delivery businesses, delicious food is a must have before the convenience […]
Neil Trinidad, currently Chief Marketing Officer of Lazada Philippines, won the Mansmith Young Market Masters Awards (YMMA) in 2012. In this interview, he shares about the rapid growth of ecommerce. Neil will provide more inputs at the 12th Market Masters Conference on June 15-16, 2021. Q1: How are marketing and distribution evolving in your clients’ organizations? A1: The pandemic has accelerated the growth of […]
Mercato Centrale is one of the ten winners of the 1st Mansmith Innovation Awards. Multi-awarded entrepreneur and host RJ Ledesma and his team, along with their partners, popularized Mercato Centrale as a night market in BGC since 2010. It has since expanded to different areas and day market with carefully curated food tenants. Mercato Centrale is the first food market to […]
Last December 1 for Mansmith and Fielders’ 30th anniversary, I launched my new Business Model Course through Mansmith’s digital platform, Continuum Academy, a deep dive into the Mansmith Business Model Map framework organized into a full 55-video course complete with collaborative lessons and interviews from successful Filipino companies. As part of this anniversary celebration, those who availed of the course were granted complementary […]
2020 started as a year of crisis! From the eruption of Taal Volcano to the ongoing Covid-19 pandemic. I wrote many articles to help and inspire entrepreneurs and businesses to adapt and cope with the pandemic. Here are the Top 10 Covid-19 related articles (according to number of readers) that our readers loved. Remembering Henry Sy During the Pandemic 8 […]
Go Negosyo was founded in 2005 by the Presidential Adviser For Entrepreneurship, Joey Concepcion, who is also the President and CEO of publicly-listed food company RFM Corporation. It is currently in its 15th year. A business model is the way an organization plans to create, deliver and capture value for its intended customers or constituents. For Go Negosyo, the following […]
Innovation is the specific tool of entrepreneurs, the means by which they exploit change as an opportunity for a different business or a different service.” – – Peter Drucker —————————————————— Over half of businesses are doomed to fail. Just Google various statistics, or approach government agencies and you can get an idea of how difficult it is to succeed. But […]
(Talk given on July 24, 2020 during the Leadership Excellence Series in NCR of the Department of Tourism) Recovery is all about length of time and effort needed to bounce back. Value chain also looks into the time and effort required in each stage of the process before products or services can be sold to a paying consumer. It also […]
Unemployment data provided by the Philippine Statistics Authority shows a record 17.7% unemployed Filipinos as of April 2020. Out of about 44 million in the labor force, that’s close to 8 million people, and May 2020 data is expected to rise further. Trade Union Congress of the Philippines, the largest labor group in the country, estimates a total of 12 […]