Since June 30, 2016, General Ronald “Bato” Dela Rosa has been spearheading what President Duterte called a war against illegal drugs. Then, he was unexpectedly seen in Las Vegas watching Pacquiao – Vargas fight on November 6, 2016. Not that he got a free travel gift from Senator Manny Pacquiao to fly and watch the fight for free, which many […]
Search Results for: Promotion
Not long ago, I asked my businessmen-friends why they think companies like Philippine Air Lines (PAL) did not create their own low cost carrier (LCC) before the entry of Cebu Pacific Air. Or even Mercury Drug before the entry of The Generics Pharmacy (now TGP). Or banks before the entry of Bayad Center catering initially to the unbanked customers. Was […]
I met Joey Concepcion in 1982. I was a 20-year old fresh graduate working in the brand management division of RFM co-owned by his family. He was working there a year ahead of me as promotions manager. I remember hitching a ride with him during some of our Cabuyao plant meetings. I decided to be an entrepreneur in 1985. Tony […]
Happy Skin is a cosmetics brand that was recently awarded by Ayala Malls as the Most Promising Retailer for 2015 and by Watsons as the Most Promising New Cosmetic Brand of the Year for 2015. A former marketing executive of Unilever, its CEO Jacqe Gutierrez shares her insights about entering a highly competitive cosmetics industry in the Philippines. Q1: There […]
Most government services are monopoly in nature and some of the ways to provide greater customer satisfaction are usually as follows: A) Adopt customer satisfaction ratings from customers (not just supervisors) as basis for performance evaluation, merit increase, promotion and retention; B) Hire amiable people with proactive service attitude; C) Appoint a leader to champion a customer-centric mindset; and D) […]
The goal of this article is to make the next administration as well as all civil servants understand one of the most fundamental marketing concept – Needs and Wants, and how voters’ choice in the National Capital Region (NCR) was shaped by opposition and how doing a good job felt by the ordinary people can influence the outcome of the next elections. In this case, I […]
The May 9, 2016 presidential election was one of the most vicious and ruthless elections ever with administration candidate Mar Roxas and incoming president Rody Duterte getting most of the hostilities. Criticism on the shortcomings of the Aquino presidency came initially from vice president Jejomar Binay, who resigned from the cabinet of President Benigno Aquino III on June 22, 2015 […]
Q1: SEAOIL is the largest independent fuel company in the Philippines and is now one of the top 60 corporations in revenues. Can you share with us the major challenges you encountered as a new entrant in the retail business in 1997 and how you overcame them? A: When we started the retail business, we were aware that we will compete with industry giants […]
Q1: Prior to your promotion as the Asia Pacific President of Nu Skin, you were their regional marketing director for Southeast Asia, general manager for Thailand and Malaysia, and vice president for global market services based in Nu Skin’s headquarters in Utah, USA. What achievements are you most proud of? A: Over the course of the 18 years I have […]
Q1: What is it like working in the PR company started by your mother? What is the succession planning like in your company? A: It’s been great to finally watch my mother in action! She was one of the pioneers of public relations in the country, and it’s amazing to see her sharp intuition, incredible vision, and fortitude come to […]