The year was 1992. I launched my first marketing book called “Contemporary Marketing Strategy in the Philippine Setting”. A senior colleague and reviewer, the late Professor Roger Buhay encouraged me to add “Philippine Setting”, to set the tone defining my kababayans as my target market. This was to address the non-availability of high quality marketing books with local cases. I was barely 30 years […]
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Acer is one of the world’s top 10 computer brands with a global market share in the 7% range. Its managing director for the Philippines, Manuel Wong, was an entrepreneur before being tapped to head Acer in the Philippines close to two decades ago. For 16 consecutive years (since 2005), the organization has attained market leadership in computers and laptops, […]
CoreProc, an IT company, created the brand drybrush, an e-commerce website for artists to sell their paintings, sculptures, and artwork at the height of the COVID-19 pandemic. This not only helped artists, but also gave CoreProc substantial revenue growth, without the continuous customization burden of their old IT business model. In this interview, CoreProc President Jojo Liao shares about their […]
(From left to right: Jojo Liao, Dr Carl Balita, Lucci Canlas and Mike Canlas) It’s Alert Level 3 restriction again in this Covid pandemic that started two years ago in 2020. Many businesses were affected in previous levels 3 and 4, while a few thrived. Let me cite three successful business cases worth emulating. Jojo Liao is CEO of CoreProc, an IT company […]
Allow me to share something about Mr. De Leon, as I respectfully call him each time we meet. I was a brand marketer in RFM from 1982-1985, a fresh grad then although I was a working student during college. RFM was then one of the top 25 biggest corporations in the Philippines and Gus de Leon was then our EVP/GM. He went […]
We asked two top market research practitioners: NielsenIQ Managing Director for Myanmar, Vietnam and Philippines Patrick Cua, and Kantar Philippines President Gary de Ocampo, to share about consumer behaviors which they have encoded in 2021 and their implications in 2022. Here are their views: Q1: What key changes in consumer behavior have you encoded during the pandemic that were hardly mentioned in the […]
Happy New Year. I am honored to have Q&As with leaders of different industries. They made time and unselfishly gave their insights in order for others to benefit from the learnings they shared. Thanks to the Philippine Daily Inquirer, the Philippines no. 1 broadsheet, for cross posting. My top 10 Q&A (according to the number of readers) are: 1. COACH […]
Mansmith and Fielders Inc. won the innovation award during the 2021 ASEAN Business Awards in a 10-country competition within the ASEAN region. While the awards is about the actions we took in response to challenges or opportunities, I am sharing with you some of my favorite articles on innovation that I have written. 1. 10 Reasons Why Market Leaders Have […]
I have much to be grateful for the last two years: 1. I became a grandfather when my only daughter Tricia and her husband Rg brought my first grandson Leo into the world last April 2020. Now I am called JoeLo (my preference). 2. I retired from Waters Philippines and my youngest son Calel is now the CEO. He has […]
(Note: This speech was given in 2004 as a tribute to Dr. Ned Roberto, on his being bestowed the 1st Lifetime Achievement Award of the Association of Marketing Educators (AME). The author would like to share this as part of Mansmith and Fielders effort to encourage marketers to pay tribute to their mentors, a call made during the 4th Mansmith […]