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Bestselling sales author Emilio Macasaet III interviewed Chiqui Escareal-Go and myself during our book launch of ‘Principles and Practices in Marketing in the Philippine Setting’ in National Book Store Glorietta 1. Below is the transcript of the Q&A last Nov. 24, 2017. Q1 : In your experience, what have been some of the biggest misconceptions about marketing? Josiah: First, the […]

Jackeline Chua is the Co-Founder and Managing Director of Synergy 88, the first Microsoft certified game studio in the Philippines. She shares her insights in marketing of software games development and the launch of their new game, ‘Barangay 143: Street League’, the only Filipino company that made it out of 300 entries and nominated for Best Multiplayer Games in Korea’s […]

Could service in an airlines’ economy class be far better than those in business class of other airlines—where pilots and flight personnel are so caring they operate as one solid team with the management, each team respecting each other’s differences?   Could this be a standard that will trigger a new meaning in the dictionary associating the people of that airlines’ […]

Malayan Insurance is the leading non-life insurer in the Philippines. They recently launched innovative products such as Cyber Insurance, auto.malayan.com portal, and its Fine Arts Insurance cover. Yvonne Yuchengco shares her insight about the market growth of non-life insurance. Q1. The Market penetration of non-life insurance in the Philippines is less than 20%. Why do you think Filipinos are still […]

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Singapore – Waters Philippines has been bestowed the Customer Satisfaction Leadership Award by CMO Asia’s Water Leadership Award ceremony at the Le Meredian Hotel in Singapore on August 2, 2017. Representing Waters Philippines is Chairman Josiah Go. Launched in 1995, Waters Philippines is a pioneering and innovative company with many firsts: 1st home water purifier firm in the Philippines utilizing […]

P&G pioneered advertising their cleaning products on TV (hence they are called ‘soap operas’). For many decades, this form of advertising had been the most reliable and bankable way to engage consumers. After all, this golden window when the family congregates in the sala is when consumers are glued in and receptive. Today, the way people consume media has changed […]

Josiah Go features the movers and shakers of the business world and writes about marketing, strategy, innovation, execution and entrepreneurship

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