What used to be a feast day of a martyred saint is now a celebration or expression of romantic love and admiration. Gifts, such as flowers, and chocolates are most common, accompanied by variations of “I Love You” messages, including number codes such as 143, 831, 721, 224 among others. Some people find Valentines Day as yet another opportunity for […]
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CoreProc, an IT company, created the brand drybrush, an e-commerce website for artists to sell their paintings, sculptures, and artwork at the height of the COVID-19 pandemic. This not only helped artists, but also gave CoreProc substantial revenue growth, without the continuous customization burden of their old IT business model. In this interview, CoreProc President Jojo Liao shares about their […]
Teresita Ang-See is an academic, writer, community leader, and social activist. She is Co-Founder of Kaisa Para Sa Kaunlaran, a movement working towards the full integration of the Chinese-Filipino community, which operates the Bahay Tsinoy Museum of Chinese in Philippine Life. She is also a former President of the Philippine Association for Chinese Studies and is currently part of its […]
(From left to right: Jojo Liao, Dr Carl Balita, Lucci Canlas and Mike Canlas) It’s Alert Level 3 restriction again in this Covid pandemic that started two years ago in 2020. Many businesses were affected in previous levels 3 and 4, while a few thrived. Let me cite three successful business cases worth emulating. Jojo Liao is CEO of CoreProc, an IT company […]
The concept of generic strategy was first introduced over four decades ago – where firms can choose to either be differentiated or low cost. Differentiation will likely involve innovation, while a low-cost strategy entails high productivity to scale, or from lower wages. Many countries offering lower wages naturally choose the low-cost path of being labor intensive, becoming a factory for others […]
We asked two top market research practitioners: NielsenIQ Managing Director for Myanmar, Vietnam and Philippines Patrick Cua, and Kantar Philippines President Gary de Ocampo, to share about consumer behaviors which they have encoded in 2021 and their implications in 2022. Here are their views: Q1: What key changes in consumer behavior have you encoded during the pandemic that were hardly mentioned in the […]
Clockwise: Backy Baquiran, Jeffrey Go, Joy Isla, Michael Tan Four senior executives were awarded for their excellence in mentorship at the 4th Mansmith Market Masters Awards. The award is the first and only mentoring recognition for senior marketers, based not on corporate performance, but on the winners’ mentoring of Mansmith Young Market Masters Awards (YMMA) recipients, the first and only […]
I have much to be grateful for the last two years: 1. I became a grandfather when my only daughter Tricia and her husband Rg brought my first grandson Leo into the world last April 2020. Now I am called JoeLo (my preference). 2. I retired from Waters Philippines and my youngest son Calel is now the CEO. He has […]
Cris Albert is the President and CEO of iSport Life, the sole distributor and master licensee of the iconic Italian brand FILA in the Philippines. Thanks to her leadership, the brand has continuously stayed up-to-date in its expansion, with new product categories and a growing e-commerce business that has seen it reach the top 10 in the Lifestyle and Sports […]
Leandro Leviste is the President and CEO of Solar Philippines, a company he founded in 2013. In this interview, he shares the strategy of Solar Philippines as well as Solar Philippines Nueva Ecija Corporation (SPNCC), the developer of a 500 MW solar project that is planned to be the largest solar project in Southeast Asia, and will be listed in […]