I attended the Ideas42 Behavioral Summit in New York last October 2018 which featured the who’s who in behavioral science and economics. The first session featured Daniel Pink, bestselling author of ‘Drive’, ‘To Sell is Human’ and ‘When’ who interviewed another bestselling author, Robert Cialdini, whose 1984 book ‘Influence’ sold over 2 million copies and has been translated into 30 […]
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Updated as of Nov 9, 2018 One hundred is such a powerful, wonderful number – a perfect score, an anniversary worth celebrating, a heritage that may seem like a lifetime. I praise God for that gift of longevity! Mansmith is celebrating the 107th public run of my Marketing Strategy and Plans (MSP) program on September 16, 27, 28, 29, 30, […]
Yesterday, Mansmith and Fielders, Inc. CEO, Women’s Business Council Philippines Chair, and my better half Chiqui Escareal-Go gave a graduation speech for the Marketing Management and Accountancy graduates of Rizal Technical University. In celebration of Mother’s Day, I am sharing her words here to serve as an inspiration to the youth and the young at heart to give their 101% […]
Leni Robredo is the duly elected vice president of the Philippines. She won over her closest rival, Senator Bong Bong Marcos, with a slim gain of less than one percent of total votes while the number of her votes was over 4.4 million more than that of her presidential running mate, former Secretary Mar Roxas. Whoever had chosen Leni Robredo […]
Robby Go is the President and CEO of UBS Securities in the Philippines, a worldwide company headquartered in Switzerland. UBS has consistently been on the top rank of external surveys such as Institutional Investor (ranked 1st in research in 2016) and Asiamoney (ranked 3rd in research) for the equities product. UBS has also consistently been awarded by The Asset as […]
In 1977, William Belo founded a small hardware store called Wilcon Builder’s Supply. 26 years after, he expanded to the much bigger one-stop shop Wilcon Depot in 2003. Today, Wilcon is market leader in home improvement retailing and is a Hall of Fame awardee of the Philippine Retailers Association. He shares insights of his entrepreneurial journey, culminating in Wilcon’s planned […]
2016 started as a year of bashing! I got bashed by the Aldub fans when I wrote about “The Eat Bulaga Plateau and How They Can Get Out of It (https://josiahgo.com/the-eat-bulaga-plateau-and-how-they-can-get-out-of-it/). I showed my business feature editor in Inquirer (where my articles are cross posted every Friday) how a fandom attacked me and my editor advised me that they got […]
A new market has emerged following the Marcos burial. Market segmentation is the partitioning of people in a market who may patronize a product or service to satisfy a need given a specific situation. Key words are people, situation, product and need. In the 2016 Philippine presidential elections for instance, President Rody Duterte used his achievements as Davao Mayor and […]
The concept of Logic of Industry has taught us that in every industry, there are rules. Ignore them and you risk not becoming successful. This concept is especially popular when senior executives mentor younger people on how to succeed in an industry. Many share so-called success formulas, but in reality, these are only indicators. If these so-called formulas would be […]
Most government services are monopoly in nature and some of the ways to provide greater customer satisfaction are usually as follows: A) Adopt customer satisfaction ratings from customers (not just supervisors) as basis for performance evaluation, merit increase, promotion and retention; B) Hire amiable people with proactive service attitude; C) Appoint a leader to champion a customer-centric mindset; and D) […]