From left: Ian Santos, Atty Alvin Alburo, Ronnie Traballo, Josiah Go, Imelda Lim, Milona Barraca and Ramon Barredo. Sensei refers to a “master” or “teacher”. I was the insight moderator of the recently concluded Sensei Marketing Conference, organized by Sensei Business Academy. And here are some lessons shared during the said conference that focused on Maximizing Returns on a Shoestring […]
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Six awardees of Mansmith Young Market Masters Awards (YMMA) recently assembled for the 1st Mansmith Brand Summit. I chaired the conference and opened it with a fearless forecast – that marketers will hear more and more of the word TRUST, while the marketing rockstars shared real-life cases about the importance of branding. TRUST is the latest currency in the ways […]
Jose Arnulfo “Wick” Veloso joined the Philippine National Bank (PNB) as President and CEO in November 16, 2018 after heading HSBC for 23 years, serving his last post there as its first-ever Filipino CEO for the Philippines since December 2012. Stock price of PNB has reversed its struggling trends the last 6 years and has gained over US$500 million within […]
Two of my millennial managers are not interested to own cars. They would rather take Grab to and from work instead of worrying what to do with the car that they won’t be using 95% of the time, plus the problems that come with it – registration, insurance, repair, stress of driving, traffic and finding parking spaces, parking fees, and […]
Ian Santos is the Country Manager of Mundipharma Philippines’ consumer healthcare and ethical businesses. Mundipharma is a privately owned global network of independent associated companies, with presence in over 120 countries across six continents. They are leaders in pain management and wound care, as well as significant players in respiratory and eye care. Mundipharma is the maker of the popular […]
Sonny Catacutan is a seasoned marketing and business development professional. He leads Cargill’s animal nutrition business in the Philippines as its Managing Director. The business, which continues to bring some of the most trusted brands of animal feeds and premixes, continue to grow their innovative portfolio to provide swine, poultry, and aqua feed, along with premix solutions. For more than […]
Imagine a huge business conference of over 1,000 delegates with 35 speakers where there are presenters, speeches, PowerPoints, audio-visuals, jargons, breakout sessions and lunches! That has been the norm for as long as we can remember. Mansmith and Fielders Inc. wanted to launch their new crusade, the Mansmith Innovation Awards within the 10th Mansmith Market Masters Conference last April 3, 2019 in SMX Aura […]
Chris Manguera is the Chief Marketing Officer of Mynt. He won the Mansmith Young Market Masters Awards (YMMA) in 2018 and shares his insights about the mobile money and micro lending business. He will share more marketing tips during the 10th Market Masters Conference on April 3 at SMX Aura. Q1: Mobile money continues to soar as a lifestyle product. […]
Gladys Jane Chan is the Marketing Director of Visa in the Philippines and Guam, before which she worked in the fields of telecommunications, banking and digital content. She is also a former marketing professor at the UA&P, teaching brand management. She won the Mansmith Young Market Masters Awards (YMMA) in 2013. She shares her insights about services marketing. She will […]
Mansmith and Fielders Inc. will soon be celebrating its 30th year anniversary in 2020. In 2004, Chiqui Escareal-Go took over as head and shared her vision of converting Mansmith from training and consulting to an advocacy-based company, emphasizing Mansmith’s role in “helping marketing and sales teams soar”. Thus was born the Mansmith 4I’s – – information, ideas, inspiration and infrastructure, […]