Q1: Decades ago, Goldilocks had popular cake competitors like Rolling Pin, Merced and Joni’s – all of which are no longer active in the market. Giant Jollibee Food Group acquired Red Ribbon in 2005. What has Goldilocks been doing right all these years for it to hold on to market leadership in the cake industry? I believe that the main […]
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Q1: Your company deals mostly with generational transitions. What are some issues confronting family businesses that are usually overlooked by families? To their credit, most of the family business leaders we meet think a lot about succession. The vast majority are very interested in having what they have built continue into the next generation. More than anything else, the senior […]
Q1: Congratulations on the 20th anniversary of Gingersnaps! What was your inspiration when you first launched a fashionable children’s wear and maternity wear business? We always loved kids, so it came very naturally for us to do something that involved kids. At that time, there was an absence of fashionable children’s and maternity clothing. We wanted to change the way […]
Q1: Why do you use Chief Evangelizing Officer as  your position title in your company? What is your “evangelizing” mission? Your goal is not simply to make a sale today, you want to invite your customers to join you in your cause… your mission. In our case, more fun in the beach with Beach Hut Sunblock or making sure your […]
Q1: Congratulations on your leading Yellow Boat of Hope Foundation (YBHF), which started as the Zamboanga Fund for Little Kids, can you share a brief history how this boat advocacy was born? This boat advocacy started when Juljimar Gonzales shared the story of how he saw a group of kids at Layag Layag with one hand holding a plastic bag and another […]
Q1: What tools do you use as a guide to help spot opportunities and formulate the right business and marketing strategies? For Product Planning: Industry Scanning/Emerging Trends for new product development BCG Matrix (Revenue/Value/ Volume), Gross Margin, Market Share to assess performance of existing products For Marketing Plans Industry Analysis (Key Success Factors, Competitive Landscape, Emerging Trends) Brand DNA SWOT […]
Chairman and Chief Marketing Strategist of Mansmith Training Group Chairman and CEO of Waters Philippines Chairman / Vice Chairman / Director of over 12 companies Former Director of Waters-Asia (1995-2000)
Strategy does not fail in execution first. It fails in logic. What usually happens is this: teams build something that looks coherent on paper, defensible in meetings, and impressive in presentations, only to discover later that coherence is not the same as structural validity. At that point, execution is no longer strategy. It is recovery. And recovery is always more […]
After more than 30 years of advising business owners, leadership teams, and organizations, one pattern remains remarkably consistent: strategies rarely fail because of execution. We like to blame execution because it is a visible, actionable scapegoat. It suggests the team simply lacked the “hustle” or the incentives weren’t sharp enough. But the truth is more structural. Strategies fail because of […]
A father diagnosed with cancer sues his three adult children. A widely circulated YouTube drama What Happens to My Family? built its story around this premise. It is fiction. But it surfaces a very real leadership problem: When people succeed, why do they often become less present to the people who matter most? The issue is not conflict. It is absence disguised […]