Q1: What tools do you use as a guide to help spot opportunities and formulate the right business and marketing strategies? For Product Planning: Industry Scanning/Emerging Trends for new product development BCG Matrix (Revenue/Value/ Volume), Gross Margin, Market Share to assess performance of existing products For Marketing Plans Industry Analysis (Key Success Factors, Competitive Landscape, Emerging Trends) Brand DNA SWOT […]
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Chairman and Chief Marketing Strategist of Mansmith Training Group Chairman and CEO of Waters Philippines Chairman / Vice Chairman / Director of over 12 companies Former Director of Waters-Asia (1995-2000)
When Cirque du Soleil reimagined the circus in the 1980s, they didn’t just tweak an old show, they executed a classic Blue Ocean shift. They eliminated live animals, which accounted for roughly 60% of traditional circus operating costs and carried massive transportation, housing, and veterinary burdens. They did not simply pocket those savings as passive margin; they reinvested them into […]
Standing on the grounds of Shenzhen’s Talent Park, watching low-altitude airspace in action, you quickly realize that the future of logistics is in high-frequency aerial fulfillment. It is already happening in China’s tech capital. Yet, to understand the true commercial viability behind the spectacle, one must look beyond the initial visual novelty. To unpack what was really happening beneath the […]
Executive Summary: The Strategy Logic Chain Applied to Cities Most competitive strategies fail from a break in the logic connecting their essential elements. Companies pursue innovation, lower costs, and moats, yet these initiatives often fail to reinforce one another. The Strategy Logic Chain addresses this disconnect through six interconnected links: Value Proposition → Consumer Behavior (& Incentives) → Capability → Economic Drivers → […]
Authors’ Note: This is Step 2 of the six-step Strategy Logic Chain within the PILA Reasoning Stack (Problem, Insight, Logic, and Assumptions). Step 1, the Value Proposition, defines the value a company intends to create. This article asks whether customers will change their behavior to realize that value. Every year, companies launch products that are faster, cheaper, or more effective, […]
When business leaders discuss strategic risk, they usually focus on what is new: the startup investment, cross-border acquisition, digital transformation, or multi-billion-peso capital proposal. They ask probing questions because the future is unproven. But what about the core business that is already making money? It has paying customers, steady revenues, a long track record, and a management team that knows […]
The more ambitious the strategy, the more dangerous it is to pretend we know exactly how it will succeed. For over three decades of advising business owners, mentoring C-level executives, evaluating turnarounds, and serving on boards, I have seen a recurring pattern: major initiatives rarely fail because leaders lack ambition. They fail because critical assumptions go unchallenged until reality forces […]
Every strategy rests on assumptions. The problem is that once a strategy is approved, those assumptions can disappear from view. Imagine the Philippine government announces that every Filipino who reaches 101 will receive ₱1 million, with another ₱1 million for every birthday thereafter. At first glance, this may seem manageable. But how many Filipinos will reach 101? How long will […]
Building Brand Philippines Through Excellence, Execution, and Systems Every nation possesses a brand. A country brand is not created solely through government marketing campaigns, tourism slogans, or official state messaging. It is forged through what the world consistently experiences from a nation’s people, enterprises, and public institutions. Like any global enterprise, a nation competes in the international arena through its […]