I discovered the term ‘Modern Elder’ from bestselling author and hotelier Chip Conley, who spoke at the World Business Forum Sydney last May 31, 2018. Chip described a ‘Modern Elder’ as a person who can be both a mentor and intern at the same time, someone who is both a teacher and a student, one who can impart guidance and […]
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(Excerpt from the book “Entrepreneurship: Starting An Enterprise, Having An Innovation Mindset” by Josiah Go and Chiqui Escareal-Go. Book is officially endorsed by Department of Trade and Industry (DTI) and Go Negosyo and available in all branches of National Book Store and Power Books) From an investment perspective, entrepreneurs must have integrity as part of their personal branding – – […]
Jia Salindong Du, a 2013 Mansmith Young Market Masters Awardee (YMMA), is currently the country manager of Turner, the owner of Cartoon Network, among many other brands. Jia shares her insights on marketing to children. Q1. What has been the trend of kids viewing TV versus online? Do you see a difference between boys and girls? A1: As a data-informed […]
Spoiler Alert: Read only after watching the movie. Note that my ideas here are based on the movie and not the book, which I have not read. Game Theory Game theory is the science of logical decision-making with a payoff matrix used to understand or map out the situation. Three of the most popular games in game theory are 1. […]
In a best selling book I authored entitled ‘The Rainmakers’, I interviewed 25 Top Filipino CEOs such as Lance Gokongwei of Cebu Pacific Air, Victor Paterno of 7-Eleven, Injap Sia of Double Dragon and Joey Concepcion of RFM, among others, who shared their views on how their strategies addressed the opportunities or challenges of their industries at a particular time […]
(Caption: Entrepreneurship book officially endorsed by DTI and Go Negosyo. Shown to the left of Josiah Go are Presidential Adviser on Entrepreneurship Joey Concepcion, DTI Secretary Ramon Lopez and co-author and Chair of Women Business Council of the Philippines Chiqui Escareal-Go) Small and medium scale enterprises (SMEs) comprise 99% of all companies in the Philippines. Over half of new businesses […]
Updated as of Nov 9, 2018 One hundred is such a powerful, wonderful number – a perfect score, an anniversary worth celebrating, a heritage that may seem like a lifetime. I praise God for that gift of longevity! Mansmith is celebrating the 107th public run of my Marketing Strategy and Plans (MSP) program on September 16, 27, 28, 29, 30, […]
Spoiler Alert: Read only after watching the movie. Note that my ideas here are based on the movie and not the book, which I have not read. ‘Kai Ki Lang’ I remember my conversation with my late father in 1983. Word finally reached him that I had a Filipina girlfriend and he wanted to talk to me about it. I […]
Albet Buddahim was awarded 2017 Mansmith Young Market Masters Awards (YMMA) for his role in helping turn IPG Mediabrands into one of the fastest growing marketing agencies in the Philippines. He is currently the Chief Marketing Officer of L’Oreal Philippines and shares with us his ‘Play to Win’ philosophy and strategy. He will be presenting “Play to Win: The Mindset […]
Kickstart Ventures is a Globe-backed venture capitalist company launched in 2012. They have invested in various growth companies in digital lifestyle, and e-commerce marketplace; especially those that use software as a service to make social impact. Kickstart president Minette Navarrete shares her insights about the over 35 companies they have invested in the last 6 years. Q1: How do you […]