There have been broad and dynamic marketing and industry shifts that have continuously defined or redesigned business landscapes. It is incumbent upon all marketers to keep adding new lenses, in my case, growing from sales and marketing, to blue ocean strategy and innovation, to entrepreneurship and business model. Being open to constant change and being aware of obsolescence if one […]
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There are fundamental concepts in marketing that remain relevant despite technology and changing consumer behaviors. This is important since what we know (knowledge) strongly influences what we do (actions). Marketers (and entrepreneurs) need not wait for the consequences of a wrong action to influence new knowledge. Here is a list of five concepts marketers should look into to check if […]
DoubleDragon (DD) ended the year 2021 already exceeding their 2022 goal of having 1.2 million gross floor area (GFA) in completed recurring income portfolio. DD Chairman and CEO Edgar “Injap” Sia II shares updates about some of his ongoing projects, innovation, and the future of DD. Q1: You created a new category (BBQ in fast food) with Mang Inasal, and […]
The Philippine Franchise Association (PFA) is the premier franchising association in the Philippines. In this interview, some of the PFA officers share their thoughts about franchising issues post pandemic. They are: Chris Lim, CEO of La Z Boy, Sherill Quintana, CEO of Oryspa, Richard Sanz, CEO of Bibingkinitan, Joseph Tanbuntiong, President for Philippines of Jollibee, Glenn Yu, Chairman of Seaoil, Joey Garcia, CEO of Wendy’s, Alice […]
Once again, it is time for businesses’ midyear evaluations and planning sessions. Have you explored the four critical directions for review to assess your strategy choices? From these questions, some lessons can already by deduced, explicitly and implicitly. Our own experience on how we, in Mansmith and Fielders Inc. changed the rules to be different is shared below. These strategic steps […]
Dr. Prof. Geoffrey Chua is a tenured associate professor of operations management at the Nanyang Business School (NBS), Nanyang Technological University in Singapore. His research and specialization spans the areas of supply chain management, service operations, decision science and operations-marketing interface. He has published in leading journals and was awarded the Research Excellence Award by NBS in 2015 and 2011. He […]
I met Secretary Ramon Lopez sometime in the late 2000’s when he was still the Executive Director of Go Negosyo. I checked Facebook entries and was reminded that my daughter Tricia Gosingtian was part of the Most Inspiring Young Entrepreneurs of 2010. Secretary Ramon Lopez was the nominator. Later, Tricia and husband RG Gabunada would tap him as one of their wedding godparents. I interviewed Ramon Lopez twice for my […]
With the recently concluded Philippine elections, expect post-game analyses on how campaigns were conducted and the lessons that can be replicated not just in politics but also in business. In this case, I will be applying a Mansmith business framework – the 3Es and 3Os of a great campaign and see how this was applied in the elections. The […]
The Primer Group’s core businesses are in retail and distribution of 150 premium consumer and travel brands in outdoor, travel, footwear, fashion, action sports, wellness and urban lifestyle. They have over 350 stores in over a dozen countries. It has diversified into industrial products and services offering green solutions, with businesses in air-conditioning and energy management, full-scale printing and manufacturing, […]
I used to be the youngest in many things – – youngest national president of the Philippine Marketing Association (then) at age 28, youngest bestselling marketing author at age 31, youngest Agora Awardee in Marketing Education at age 32, youngest lifetime achievement awardee in marketing education at age 45. I have been extremely blessed and grateful for all of God’s gifts in my life. But […]