Entrepreneurs must navigate four gates to reach the “House of Prosperity”, which is the desired outcome of entrepreneurs with the promise of financial independence, personal freedom, and the realization of their deepest desires. These gates or hurdles that entrepreneurs need to overcome to attain business success are (1) the preparation gate, (2) the marketing gate, (3) the execution gate, and […]
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Albert Cuadrante is the SVP and Chief Marketing Officer of Union Bank of the Philippines. He is also the current Chairman of Acumen Strategy Consultants, a full-service Management Consulting firm that provides consultancy services to clients belonging to the Philippines’ Top 500 companies. Albert is a Member of the Board of Trustees of the Digital Marketing Association of the Philippines (DMAP) and […]
Unexpected disruptions can transform an anticipated trip into a logistical challenge. My recent experience with Philippine Airlines (PAL) and Morerooms highlighted several lessons in service marketing that I believe are worth sharing. My wife and I had a few days free in March 2024, so we decided to embark on a bonding trip from Manila to nearby Hong Kong and […]
Fredy Ong, the current Chairman and CEO at Unilever Philippines, has held key positions such as Vice President of Customer Development in the Philippines and Country Head of Unilever in Cambodia and Laos. In this interview, he shares insights into his diverse career journey, skills, and strategies in leadership and customer development within the context of Unilever. Q1: Transitioning from […]
Merlee Jayme serves as the Chairmom of The Misfits Camp, a post-school initiative connecting creatives with disabilities to diverse career opportunities. She has earned accolades such as the Hall of Fame Award from the 4As Creative Guild, The New York Festivals Creative Achievement Award, and CEO of the Year by the International Association of Business Communicators. Recognized as the SEA […]
Ralph Ray Chua serves as the President of Immuni Global Inc., the manufacturer of Immuni herbal drinks packaged in rectangular sachets. Recently honored with the Mansmith Innovation Awards for product innovation, Ralph provides valuable insights into the development and launch of Immuni. Q1: Can you share the backstory of your startup and what inspired the launch of a herbal drink […]
Louie Gutierrez is one of the founders and the managing partner of Silverworks, an award-winning chain of stores that sell beautiful silver jewelry. He tells us more about how Silverworks has grown. Q1: Can you tell us the story of how Silverworks began and how it changed from being a jewelry store inside a fashion store? A1: I am a […]
Leni Olmedo, the country manager of Amway Philippines, has been with the company for the past two decades. She provides insights into the strategies and efforts she and her team implemented to successfully lead Amway’s recovery and subsequent growth. Q1: As the leader of Amway Philippines since 2003, you successfully reversed a 7-year sales and distributor decline, achieving six consecutive […]
Business Model Map of a Low-Cost Carrier (Decoded by Josiah Go) Let’s begin by examining a scenario where superb marketing is coupled with an insufficient business model during the entry of budget airlines into the industry Case 1: Philippine Airlines (PAL) smartly offered different classes – first, business, and economy – to suit various travelers’ needs. PAL also emphasized their sterling […]
Here is a hyper-growth rock star we can all emulate — Martha Sazon. When she took over GCash in June 2020, at the height of the pandemic, it had over 20 million users. Under her leadership, GCash attracted over 86 million users as of the middle of 2023, experiencing a remarkable 400% growth in three years. With so much success, […]