My top marketing article in 2017 was a critique on CHED’s New Marketing Curriculum where I discussed my surprise that after over a decade, the only major change was the doubling of internship time. Overall, my article in 2017 was “4 Tips on Marriage for my Son-in-Law”, a follow through of my blog about my feelings as a father on […]

Chiqui Escareal-Go and I truly appreciate the people who showed up in our marketing book launch last Nov. 24, 2017 (Friday), 7pm at National Book Store Glorietta 1. Truth be told, I wanted to launch in Shangri-La Mall in Mandaluyong to avoid the crazy Friday traffic in Makati, and Mandaluyong being in the center of everyone in Metro Manila; however, National Glorietta […]

1

Bestselling sales author Emilio Macasaet III interviewed Chiqui Escareal-Go and myself during our book launch of ‘Principles and Practices in Marketing in the Philippine Setting’ in National Book Store Glorietta 1. Below is the transcript of the Q&A last Nov. 24, 2017. Q1 : In your experience, what have been some of the biggest misconceptions about marketing? Josiah: First, the […]

8

Introduction: By now, my friends would know that education is an advocacy and a passion closest to my heart, the reason why I keep attending international conferences as well as sharing knowledge by writing articles for my blog, newspapers and books.  These books were written for marketing practitioners and entrepreneurs, mostly based on our experiences and knowledge gathered for several […]

Global Foodsolutions, Inc. (GFSI) is engaged in manufacturing and processing of various quality food products such as Nata de Coco, Tropical Fruit Preserves, Frozen Fruits and Vegetables, Smoked and Dried Fish as well as Sauteed Shrimp Paste and Salted Shrimp Fry and which is currently distributed in over 35 countries.. It also manufactures and distributes its DANI’s Frozen Desserts in […]

Michael Jonathan Biscocho is the country head for Analytics & Insights of Procter & Gamble Philippines, a position that he assumed at the age of 26 years old. In this role, he sits in the Philippines country leadership team and reports to the P&G Philippines General Manager. He recently took on additional responsibility as Gillette Country Manager. He was recognized […]

Blockbuster vs Netflix: Blockbuster, then dominant market leader in video rental service in the United States once valued at US$8.4 billion when it was acquired by Viacom in 1994, declared bankruptcy in September 23, 2010. In 2001, its 3-year old rival, Netflix, was offered to Blockbuster for only US$50 million. When the offer was ignored, Netflix decided to raise funds […]

Josiah Go features the movers and shakers of the business world and writes about marketing, strategy, innovation, execution and entrepreneurship

Archives