2020 started as a year of crisis! From the eruption of Taal Volcano to the ongoing Covid-19 pandemic. I wrote many articles to help and inspire entrepreneurs and businesses to adapt and cope with the pandemic. Here are the Top 10 Covid-19 related articles (according to number of readers) that our readers loved. Remembering Henry Sy During the Pandemic 8 […]
Search Results for: Consumer Behavior
Maria Aileen “Fiesta” Parinas is the Qualitative Research Director of The Nielsen Company Philippines. Qualitative market research employs keen observation in the process as it aims to understand consumer profile, which includes opinion, behavior and motivation. In this interview, Fiesta shares her expertise about insighting Q1: What are the best qualifications to look for an insight master? A1: Self-awareness. Open-mindedness. […]
In my previous article (7 Consumer Coping Behaviors of the Unemployed), I shared how revenues and volume can be affected by a recession, especially with a record-breaking 45.5% or 27.3 million (SWS, July 2020) Filipinos unemployed during this unprecedented pandemic (Government estimate was 10% or 4.6 million). Now, this article will suggest a potential way to create new revenues and profit, […]
(Talk given on July 24, 2020 during the Leadership Excellence Series in NCR of the Department of Tourism) Recovery is all about length of time and effort needed to bounce back. Value chain also looks into the time and effort required in each stage of the process before products or services can be sold to a paying consumer. It also […]
It began with an infrastructure – a Viber group that allowed over 100 Acropolis homeowners to communicate about things of interest to the community, some of which required fast decision making, or needing discussion on important matters that affected every one. Eventually, more and more homeowners were asking each other for referrals in that online community, leading to the offering […]
I invited our team in Mansmith and Fielders Inc to share some of the marketing trends and insights they expect to happen more in 2020 and each shared one major point. I have included mine last. Chiqui Escareal-Go, Chief Behavioral Strategist – Purpose, including brand purpose will increasingly become center of strategy, not as an add on. As consumers become […]
The year was 1979. I was a 17-year old working student in college. We just moved residence to Congressional Village in Project 8, Quezon City. My father was proud that finally, at age 50, he was able to buy a house and lot. He delegated the responsibility of hiring a driver to me. I accepted even if I have never […]
From left: Ian Santos, Atty Alvin Alburo, Ronnie Traballo, Josiah Go, Imelda Lim, Milona Barraca and Ramon Barredo. Sensei refers to a “master” or “teacher”. I was the insight moderator of the recently concluded Sensei Marketing Conference, organized by Sensei Business Academy. And here are some lessons shared during the said conference that focused on Maximizing Returns on a Shoestring […]
Ian Santos is the Country Manager of Mundipharma Philippines’ consumer healthcare and ethical businesses. Mundipharma is a privately owned global network of independent associated companies, with presence in over 120 countries across six continents. They are leaders in pain management and wound care, as well as significant players in respiratory and eye care. Mundipharma is the maker of the popular […]
Bea Atienza is the Chief Digital Strategy Officer of Dentsu Aegis Network. She was formerly Strategy Lead of Edelman Digital Singapore, Head of Strategic Planning in Wunderman Singapore and Digital Strategist of Commonwealth (a McCann company) in Shanghai, China. She acquaints us with her role as a strategy planner as well as the trends in digital marketing that she has […]