I asked the senior marketing consultants of Mansmith and Fielders Inc. to share some key trends happening in their fields. I am providing a condensed list of their inputs below. Chiqui Escareal-Go, Anthropologist.Mansmith Chief Behavioral Strategist and Chair, Women’s Business Council Philippines. 1. Chief Customer Experience Officer – The constant and inevitable call for customer centricity as a source of competitive […]
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Updated as of Nov 9, 2018 One hundred is such a powerful, wonderful number – a perfect score, an anniversary worth celebrating, a heritage that may seem like a lifetime. I praise God for that gift of longevity! Mansmith is celebrating the 107th public run of my Marketing Strategy and Plans (MSP) program on September 16, 27, 28, 29, 30, […]
Nicco de Jesus is currently the Media, Analytics and Digital (MAD) Business Director of Kantar Philippines, part of advertising giant WPP. He has over 20 years of experience in doing research and management science. Nicco headed the Marketing and Opinion Research Society (MORES) of the Philippines for two terms. He is very active in the Digital Measurement Board, the data […]
Raul Juan Esteban is Managing Director of marketing research firm PSRC. He is Past President of the Marketing and Opinion Research Society (MORES) of the Philippines; Country Representative of ESOMAR, the global research association; and past Chairman of AGB-Nielsen. He shares his insights about doing research the practical way. Q1: The late icon Steve Jobs once mentioned that consumers don’t know what they […]
East-West Seed was founded in 1982 in a small farm in Lipa City, Batangas. The combination of European seed technology and expertise, and local experience in entrepreneurship and tropical climate farming led to the first market-oriented vegetable breeding company in Southeast Asia. Challenges still abound in the agriculture industry; to wit, lack of infrastructure on effective irrigation water distribution, dependence […]
Bestselling sales author Emilio Macasaet III interviewed Chiqui Escareal-Go and myself during our book launch of ‘Principles and Practices in Marketing in the Philippine Setting’ in National Book Store Glorietta 1. Below is the transcript of the Q&A last Nov. 24, 2017. Q1 : In your experience, what have been some of the biggest misconceptions about marketing? Josiah: First, the […]
Last June 5, I attended a briefing on the new marketing curriculum out of concern for what educators can proactively do for students. I was interested on plans for the future and was excited to know what the next big thing in marketing education would be. It seems though that I was left with more questions than answers. CMO 17, […]
Mercury Drug, the leading drugstore chain in the Philippines has a free and transferable customer loyalty program known as Suki (regular customers) Card. Launched in 2001, a portion of the amount spent is stored in the customer’s Suki Card for them to buy products in the ‘future’. Ms. Cora Lim, a top executive of Mercury Drug described the Suki Card […]
Stripe allows web developers to embed a web payment service in about five minutes, making it as easy as embedding a YouTube video. Founded by two Irish college dropouts, brothers Patrick and John Collison, who have since moved to Silicon Valley, their early investors include the founders of a competing company, PayPal, Peter Thiel and Elon Musk. Stripe is disrupting […]
We are reminded to return to the basics during crises or when business seems to be at a dead end. For example, we may all be familiar with Newton’s third law of motion, which states for every action, there is an equal and opposite reaction. In business, this might make us think of what outcomes to expect when we execute […]