Stephanie Tan-Vargas or Tippi is marketing manager of Sta. Elena Properties Inc.. Besides being a mother of 4, she practices Brazilian Jiu Jitsu (BJJ) at least four times a week which requires a lot of grappling and ground fighting, thus an exchange of sweat happens between practitioners. Tippi has in fact competed and won a gold medal in her first […]

Q1: Question to PRA President & Duty Free COO Lorenzo Formoso: What regulatory changes are affecting retailing in the Philippines? “The Retail Trade Liberalization Act has been the most pertinent government regulation affecting the Philippine retail industry especially now that there are a lot of foreign brands coming in to the country. This Act protects Filipino retailers and at the […]

Q1: What is insighting and why is it important for a marketer or a businessperson to have insight? A1: Insighting” is basically the process of understanding what consumers need or want. It is getting to the heart of people’s thoughts, motivations and behaviors to inspire business opportunity. In that simple definition, one can immediately understand why “insighting” is important – […]

Q1: Congratulations! After 25 years of waiting, the Philippine congress was able to pass the Philippine Competition Act. Who should be afraid of this? A: The Philippine Competition Act punishes entities that exhibit anti-competitive behaviours, cartel-like actions and abuses in dominant position. If your business is playing fair, there is nothing to fear. What this bill will do is to […]

Q1: You have been president or managing director of San Miguel Brewery, Kraft, URC and many other companies, then you shifted to the government as president of Philippine International Trading Corporation (PITC) – Pharma.   I understand you were able to turnaround PITC, (“a consistently profit-challenged” government company) within your 14-month stay. What issues plagued PITC and how did you […]

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There was a frantic call one morning. The man on the other side reminded me that we met in one of the marketing and innovation conferences he attended where I, together with some colleagues from Mansmith and Fielders, Inc. spoke. He then pleaded I should make time to meet him the same day – – his wife was about to […]

Josiah Go features the movers and shakers of the business world and writes about marketing, strategy, innovation, execution and entrepreneurship

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