This article aims to educate the consumers to spot pyramiding and unregistered investment scams of companies who claim to be network marketing business opportunities but are actually not. While network marketing or multi level marketing (MLM) is legitimate, many unscrupulous or misguided entrepreneurs create MLM-like compensation plans that are downright illegal violating the laws of the Philippines and destroys the […]
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Martha Sazon is the President and CEO of GCash, the leading finance app in the Philippines with over 60 million registered users nationwide todate and still growing. Under her leadership, the number of GCash users tripled in two years, cementing it as the leading online wallet of Filipinos nationwide. Martha Sazon is the recipient of the 2nd Mansmith Innovation Awards. […]
I met Secretary Ramon Lopez sometime in the late 2000’s when he was still the Executive Director of Go Negosyo. I checked Facebook entries and was reminded that my daughter Tricia Gosingtian was part of the Most Inspiring Young Entrepreneurs of 2010. Secretary Ramon Lopez was the nominator. Later, Tricia and husband RG Gabunada would tap him as one of their wedding godparents. I interviewed Ramon Lopez twice for my […]
Samuel Po is President and CEO of JS Unitrade, makers of EQ baby diapers, adult incontinence care (Caress, Secure, Hy-Pants), Charmee feminine protection, Nursy wipes, and paper towels (Kitchenmate, Tidy). He is also the founder of Marco Polo Hotel Ortigas, plus other companies. In this interview, he shares about growth strategy amidst crisis. In a rare public speaking appearance, Mr […]
Ronald Mascariñas is the President and CEO of Bounty Agro Ventures. Aside from launching Chooks-to-Go and Uling Roasters, now the dominant cooked chicken brands in the Philippines with over 2,000 take-out stores, Bounty has launched HeiHei, Chooks! dine-in restaurant, and made their products available through an omnichannel strategy. He and his team innovated on Bounty’s business model from being a poultry […]
I used to be the youngest in many things – – youngest national president of the Philippine Marketing Association (then) at age 28, youngest bestselling marketing author at age 31, youngest Agora Awardee in Marketing Education at age 32, youngest lifetime achievement awardee in marketing education at age 45. I have been extremely blessed and grateful for all of God’s gifts in my life. But […]
A couple of clients from different industries asked me to comment about their intended price increase, so I wrote about the “7 Options to Increase Profit Without Increasing Price“. This is a follow up article to those without any other recourse but to increase price. In other words, this is to prepare for a Plan B scenario if any of the […]
Costs of goods and services have gone up because of the recent oil price hike which has multiplying effects along the value chain. The usual option considered is to increase price. As part of good governance practices, many companies require executives not just to show actual and expected cost increases but also alternatives to avoid any price increase during sensitive […]
There was a time I conducted a series of experiments inside restaurants. There may be a few restaurants aware of using psychological techniques in designing menus to influence customers to order more, or the higher priced item, or the one that gives better margins. This thinking I assume, would have been explained to the wait staff with corresponding training on […]
Steve Sy is the Founder and CEO of Great Deals E-Commerce Corporation, a pioneer and currently the Philippines’ largest provider of end-to-end ecommerce solutions to over 300 of the biggest manufacturers and country distributors in the Philippines. Great Deals was recently ranked by Inquirer and Statista as the fastest growing company in the Philippines, and by Financial Times as the […]