“Entrepreneurship: Starting an Enterprise. Having an Innovation Mindset”, Chiqui and my latest book, is a work of passion and love – the words, ideas, and frameworks, simply flowed from our hearts and minds, as what we have put together here felt like we were dissecting our own journeys or decoding our own characters in our development as entrepreneurs. We know […]
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Marketing nudges consumers to consider a purchase consistent with their decision-making process and personal background. This is done through various influences known as the marketing mix. For products, the 4 P’s of marketing is short for product, price, place and promotions. For services, an additional 3 P’s were added to consider the intangible and experiential nature of services – physical […]
I learned how to bike during the Holy Week of 2014. Kit Rodriguez, a former MarkProf scholar of ours, went to my house to teach me, a kind of reverse mentoring that I truly appreciate from kind-hearted Kit. Benjie Yap, Unilever Chairman and CEO told me in 2017 that my life-long learning inspired him in wanting to learn how to […]
Jorge Wieneke founded Tokyo Tempura in 2012. In 5 years, the concept expanded to over 100 stores, winning for him the Agora Award in 2017. He shares with us the challenges of introducing a new concept and the insights from these challenges. Q1: What market pain points were you solving when you conceptualized Tokyo Tempura? A: Filipinos love to eat […]
Bestselling sales author Emilio Macasaet III interviewed Chiqui Escareal-Go and myself during our book launch of ‘Principles and Practices in Marketing in the Philippine Setting’ in National Book Store Glorietta 1. Below is the transcript of the Q&A last Nov. 24, 2017. Q1 : In your experience, what have been some of the biggest misconceptions about marketing? Josiah: First, the […]
Bea Teh-Tan was appointed Consumer Business Manager for Citi Philippines in March 2013 & has just been appointed as Consumer Business Manager for Citi Indonesia upon regulatory approval. Prior to this role, Tan was Credit Payment Products Head managing the consumer finance portfolio, including credit cards and personal loans of Citi Philippines. Bea was earlier recognized as one of the […]
Since the year 2000, I have been mentoring business owners regularly via Day 8 Business Academy, the social enterprise arm of Mansmith and Fielders Inc. dedicated to the micro, small and medium enterprises. One of the most often mistakes they make is supply side thinking. Supply side thinking is the opposite of demand side thinking or being customer centric. Ask […]
Suphajee Suthumpun is the Group Chief Executive Officer of Dusit International. She joined the global hospitality company in January 2016, bringing with her over 20 years of experience in technology, including positions as Chief Executive Officer and Executive Chairman, Thaicom Public Co Ltd.; General Manager of Global Technology Services (GTS) at IBM’s ASEAN headquarters in Singapore; and Country General Manager […]
Before becoming a Congresswoman in 2012, Leni Robredo was a lawyer focusing on the poor and marginalized. She was awarded the Most Outstanding Private Prosecutor in 2009 given by Volunteer Against Crime and Corruption (VACC). She decided to run as congresswoman after her late husband died due to the belief that only 1 family member will be in public office at a time. In Congress, […]
Q1: Congratulations on being part of the first batch of recipients of the Mansmith Market Masters Awards, the first and only recognition for senior executives based on outstanding mentoring of young marketers as brand builders. What is your people development philosophy? A: From my perspective, succeeding in developing people requires 3 elements – a compelling sense of purpose, an aligned […]