It has been almost three months since marketing legend Edwin Totanes or fondly, ET to his colleagues returned to his Creator on November 22, 2018 (Thursday) at age 61. It was sudden and shocking as we, Mansmith consultants were just on group chat the day before and he was telling us that he will be discharged from hospital the next […]
Search Results for: mentoring
JCI Manila: I have been wanting to do a significant project with JCI Manila ever since I won the Ten Outstanding Young Men (TOYM) of the Philippines in 2001, and Ten Outstanding Young Persons (TOYP) of the World in 2002, when they submitted my TOYM entry to compete with over 1,000 other TOYMs from over 100 countries. You see, JCI […]
I often get asked “how do we nurture entrepreneurial spirit among employees” during my Entrepreneurship Bootcamp. I will answer by sharing what we do in Waters Philippines and Mansmith and Fielders Inc. I do not claim it’s the right way or the only answer but simply want to share what worked for us as a company. As you can see […]
I have always believed in the potentials of Filipino entrepreneurs in achieving greater things. Going back in 2010, I co-founded the social enterprise Day 8 Business Academy, with the purpose of helping Small and Medium Enterprises by providing them training and guidance as they build and grow their businesses. Last October 2018, Day 8 held an Entrepreneurship Conference with four […]
I discovered the term ‘Modern Elder’ from bestselling author and hotelier Chip Conley, who spoke at the World Business Forum Sydney last May 31, 2018. Chip described a ‘Modern Elder’ as a person who can be both a mentor and intern at the same time, someone who is both a teacher and a student, one who can impart guidance and […]
Updated as of Nov 9, 2018 One hundred is such a powerful, wonderful number – a perfect score, an anniversary worth celebrating, a heritage that may seem like a lifetime. I praise God for that gift of longevity! Mansmith is celebrating the 107th public run of my Marketing Strategy and Plans (MSP) program on September 16, 27, 28, 29, 30, […]
“Entrepreneurship: Starting an Enterprise. Having an Innovation Mindset”, Chiqui and my latest book, is a work of passion and love – the words, ideas, and frameworks, simply flowed from our hearts and minds, as what we have put together here felt like we were dissecting our own journeys or decoding our own characters in our development as entrepreneurs. We know […]
Marketing nudges consumers to consider a purchase consistent with their decision-making process and personal background. This is done through various influences known as the marketing mix. For products, the 4 P’s of marketing is short for product, price, place and promotions. For services, an additional 3 P’s were added to consider the intangible and experiential nature of services – physical […]
I learned how to bike during the Holy Week of 2014. Kit Rodriguez, a former MarkProf scholar of ours, went to my house to teach me, a kind of reverse mentoring that I truly appreciate from kind-hearted Kit. Benjie Yap, Unilever Chairman and CEO told me in 2017 that my life-long learning inspired him in wanting to learn how to […]
Jorge Wieneke founded Tokyo Tempura in 2012. In 5 years, the concept expanded to over 100 stores, winning for him the Agora Award in 2017. He shares with us the challenges of introducing a new concept and the insights from these challenges. Q1: What market pain points were you solving when you conceptualized Tokyo Tempura? A: Filipinos love to eat […]