Right before one of my Advanced Marketing classes, I was struck with inspiration. As the seminar discussed the key principles of marketing, I was relating case studies I shared in another talk with an association of companies who were able to bring themselves out of crisis during the beginning of the 2020 COVID-19 pandemic. I thought of my research and […]
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Last December 1 for Mansmith and Fielders’ 30th anniversary, I launched my new Business Model Course through Mansmith’s digital platform, Continuum Academy, a deep dive into the Mansmith Business Model Map framework organized into a full 55-video course complete with collaborative lessons and interviews from successful Filipino companies. As part of this anniversary celebration, those who availed of the course were granted complementary […]
I have been fondly watching the Korean drama “Start-Up” on Netflix with my wife because the values espoused in the show are consistent with what the Mansmith and Fielders Team have been both practicing and mentoring to others. I think the show is one that definitely encourages entrepreneurship. Here are 15 quick lessons from the show I would like to […]
Go Negosyo was founded in 2005 by the Presidential Adviser For Entrepreneurship, Joey Concepcion, who is also the President and CEO of publicly-listed food company RFM Corporation. It is currently in its 15th year. A business model is the way an organization plans to create, deliver and capture value for its intended customers or constituents. For Go Negosyo, the following […]
Innovation is the specific tool of entrepreneurs, the means by which they exploit change as an opportunity for a different business or a different service.” – – Peter Drucker —————————————————— Over half of businesses are doomed to fail. Just Google various statistics, or approach government agencies and you can get an idea of how difficult it is to succeed. But […]
In 2007, Mansmith and Fielders Inc. started the Marketing Rescue advocacy as a tie up public service project with Entrepreneurs Magazine. The Marketing Rescue event was arranged with the magazine’s then publisher, Neil Palabrica. It was organized as a free live event, with me answering questions sent in by their readers ahead of time. It went on like that for a few […]
Like my team, when I decided the final price of the 55 4k-quality videos in my new Business Model Course, most of my guests were surprised at the unique pricing scheme. Instead of US$1995, it is priced at the same level of a good book: US$30 for the duration of 2020, since it is the 30th anniversary of Mansmith and […]
In 2010, we celebrated two milestones! Chiqui Escareal-Go and I wrote a book called “The WE Entrepreneur” which became a National Book Store bestseller and we also co-founded Day 8 Business Academy as the social enterprise subsidiary of Mansmith and Fielders Inc. to benefit small and medium scale enterprises (SMEs). We coined “The WE Entrepreneur” to pertain to that whose approach to entrepreneurship is “whole” […]
I just finished my first 5-session Business Acumen Zoom class for high school students where I was blessed with eight bright students from Manila, Cebu and Davao. A Buffet of Interesting Topics It is the first time I designed a buffet of business topics for a seminar, aimed to give the students a head start advantage. We discussed Tik Tok […]
P168 only for a limited time9 videos and 13 reflection exercises Most entrepreneurs are suffering because of Covid and the ECQ. The lack of revenues but ongoing costs will force them to make choices before cash run dry. I have created an online seminar to help entrepreneurs make deliberate choices, not impulsive ones. The content of this seminar is based […]