Updated as of Nov 9, 2018 One hundred is such a powerful, wonderful number – a perfect score, an anniversary worth celebrating, a heritage that may seem like a lifetime. I praise God for that gift of longevity! Mansmith is celebrating the 107th public run of my Marketing Strategy and Plans (MSP) program on September 16, 27, 28, 29, 30, […]
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Over 100 alumni of MarkProf (www.markprof.org) came together for a grand reunion to celebrate its 15th year anniversary in Dusit Hotel last July 21, 2018. Founded by Ding Salvador and yours truly in 2004 as a bootcamp to provide a resume-equalizing opportunity for students not coming from exclusive schools, Markprof is the longest running, alumni-led, free 8-day marketing training program […]
MarkProf (www.markprof.org) is the only alumni facilitated, longest running, and free 8-day marketing training program for college students nationwide. Each year, close to 1,000 graduating student leaders with a minimum grade of 85 apply for 1 of only 25 slots. Classes start in October yearly, and are held weekly on Saturdays. MarkProfers are graded based on the quality of their […]
I was a judge in the final round of the recent 14th MarkProf Marketing Leadership Bootcamp Challenge — an annual event I co- founded with Ding Salvador, then ASEAN president of Johnson and Johnson. Since 2003, MarkProf annually searches for the 25 most promising young leaders from graduating college students who excel academically (grade point average of at least 85% […]
Since June 30, 2016, General Ronald “Bato” Dela Rosa has been spearheading what President Duterte called a war against illegal drugs. Then, he was unexpectedly seen in Las Vegas watching Pacquiao – Vargas fight on November 6, 2016. Not that he got a free travel gift from Senator Manny Pacquiao to fly and watch the fight for free, which many […]
Aurora Mangubat-Suarez was Publisher of Summit Media before becoming an independent life coach and marketing consultant. A winner of the Mansmith Young Market Masters Awards (Mansmith YMMA) in 2006, she shares her insights about her journey from being a corporate executive to a life coach focusing on women achievers. Q1: You rose from the ranks and became a magazine publisher […]
Q1: Efficascent Oil is your single most saleable product with over P1 billion in sales from practically no advertising support. How did it reach its current legendary status? A: E.O is a 60-year-old brand today. In its first quarter of life, popularity stems from the fact that it was able to satisfy the need of consumers that time who prefers […]
Q1: Your competitors have attacked your makeup and skincare categories. How are these products doing now and what did you do then to defend your turf? A: Being the world’s number one beauty company gives us two huge competitive advantages in “defending our turf.” The first one involves product innovation. Given our huge investment in our Research & Innovation division […]
Q1: You have been president or managing director of San Miguel Brewery, Kraft, URC and many other companies, then you shifted to the government as president of Philippine International Trading Corporation (PITC) – Pharma. I understand you were able to turnaround PITC, (“a consistently profit-challenged” government company) within your 14-month stay. What issues plagued PITC and how did you […]
Q1: Before your retirement, you were associated with having mastery of the ‘masa’ market with strong gut feel but based on consumer pulse. Jollibee, Lucky Me! are just some local brands you handled that grew so big. What traits do you think you have that made you a specialist for the ‘masa’? I am masa. I lived masa. It’s my […]