Kristine Tang Chan is vice president of marketing and the commercial leader for fabric & home care at Procter and Gamble Philippines. She was awarded the Mansmith Young Market Masters Awards (YMMA) in 2012. In this interview, she shares her thoughts about insighting and converting them to big ideas. Q1: What are the typical challenges related to gathering consumer insights? […]
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McDonald’s Philippines marketing director Christina Lao won the Mansmith Young Market Masters Award (YMMA) in 2010. Under her leadership where she supervises a talented group of millennials, overseeing menu innovation, brand communications, digital marketing, family marketing, local store marketing, and customer care, McDonald’s Philippines received the Hall of Fame Award from the Philippine Association of National Advertisers (PANA) for winning […]
Some people take too much time thinking about what to do that they almost always end up not doing anything. That’s what we call analysis paralysis. By the time they are done with data gathering and analysis, the opportunity may have been exploited or pre-empted by others and they will no longer be able to take advantage of opportunities. What […]
I live by the quote of Abigail Adams who said “Learning is not attained by chance, it must be sought for with ardor and attended to with diligence.” Being an educator compels and propels me to be a constant learner. As such, I love attending business conferences that cover the latest trends, and feature the best minds who share both […]
Last December 1 for Mansmith and Fielders’ 30th anniversary, I launched my new Business Model Course through Mansmith’s digital platform, Continuum Academy, a deep dive into the Mansmith Business Model Map framework organized into a full 55-video course complete with collaborative lessons and interviews from successful Filipino companies. As part of this anniversary celebration, those who availed of the course were granted complementary […]
Kantar is one of the world’s leading data, insight and consultancy firms with 30,000 employees providing inspirational insights and business strategies for clients in 100 countries. Kantar is part of WPP and its services are employed by over half of the Fortune Top 500 companies. Ria Vita Puangco is Kantar Added Value Philippines Managing Director. She started her communications career […]
Kathleen Yu is one of the 2017 Mansmith Young Market Masters Awards (YMMA) winners. A UP Communication Research graduate (2014), she shares how she began her company Rumarocket in sales talent prediction, the innovation ecosystem that supported her and how she uses big data analytical approaches to people management to advance business objectives. Q1: You created an artificial intelligence (A.I.) […]
(From left: Obispo, Chua) For nearly a decade, I’ve had the privilege of conducting interviews with numerous business personalities. In a unique twist, I recently engaged in a reverse interview where I was interviewed by Markprof Alumni Board President, She Obispo and Programs Head Alyana Chua. We delved into the rich history of the Markprof Annual Marketing Leadership Bootcamp, a transformative program that […]
Once again, it is time for businesses’ midyear evaluations and planning sessions. Have you explored the four critical directions for review to assess your strategy choices? From these questions, some lessons can already by deduced, explicitly and implicitly. Our own experience on how we, in Mansmith and Fielders Inc. changed the rules to be different is shared below. These strategic steps […]
Business people who were affected by the COVID-19 pandemic and employees retrenched by companies trying to be operationally efficient need a way to earn substitute income. Those who want to help their spouses, as well as those needing to save money for healthcare or emergency contingencies are other viable target markets who can benefit from starting a multi-level marketing (MLM) […]