(Left to right: Chiqui Escareal-Go, Sam Christopher Lim, Emilio Macasaet III, Josiah Go) Last November 29, 2022, National Book Store and the Shangri-La Mall sponsored a talk and book signing event featuring four bestselling business authors who gave marketing tips for 2023. Marketing Anthropologist Chiqui Escareal-Go focused on how consumer behaviors can be quite unpredictable, being both rational and irrational; […]
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The inflation rate in the Philippines has been rising month after month since February 2022. It was 6.9% in September 2022, and is expected to rise further in the fourth quarter of 2022, possibly back to the same level in October 2018. Marketing research firm Ipsos’ senior director and client officer Anna Amador shares insights on how to survive and […]
I get the most number of new ideas by attending learning events organized by reputable organizers with track records of delivering quality content. By simply listening to different perspectives of speakers or panelists who have been-there, done-that, I get inspired with their possibility thinking. I build on their ideas, connect a missing piece of a puzzle, or get triggered with […]
There have been broad and dynamic marketing and industry shifts that have continuously defined or redesigned business landscapes. It is incumbent upon all marketers to keep adding new lenses, in my case, growing from sales and marketing, to blue ocean strategy and innovation, to entrepreneurship and business model. Being open to constant change and being aware of obsolescence if one […]
There are fundamental concepts in marketing that remain relevant despite technology and changing consumer behaviors. This is important since what we know (knowledge) strongly influences what we do (actions). Marketers (and entrepreneurs) need not wait for the consequences of a wrong action to influence new knowledge. Here is a list of five concepts marketers should look into to check if […]
Dr. Prof. Geoffrey Chua is a tenured associate professor of operations management at the Nanyang Business School (NBS), Nanyang Technological University in Singapore. His research and specialization spans the areas of supply chain management, service operations, decision science and operations-marketing interface. He has published in leading journals and was awarded the Research Excellence Award by NBS in 2015 and 2011. He […]
The Primer Group’s core businesses are in retail and distribution of 150 premium consumer and travel brands in outdoor, travel, footwear, fashion, action sports, wellness and urban lifestyle. They have over 350 stores in over a dozen countries. It has diversified into industrial products and services offering green solutions, with businesses in air-conditioning and energy management, full-scale printing and manufacturing, […]
What used to be a feast day of a martyred saint is now a celebration or expression of romantic love and admiration. Gifts, such as flowers, and chocolates are most common, accompanied by variations of “I Love You” messages, including number codes such as 143, 831, 721, 224 among others. Some people find Valentines Day as yet another opportunity for […]
Leandro Leviste is the President and CEO of Solar Philippines, a company he founded in 2013. In this interview, he shares the strategy of Solar Philippines as well as Solar Philippines Nueva Ecija Corporation (SPNCC), the developer of a 500 MW solar project that is planned to be the largest solar project in Southeast Asia, and will be listed in […]
At the recently concluded 16th Mansmith Young Market Masters Awards (YMMA), we asked three of the marketing rockstars to share about digital marketing. They are Mar Corazo, Global Digital Marketing Manager of Unilever Foods & Refreshments and YMMA Awardee for Digital Marketing, Kaye Enriquez, Partner of CBR and YMMA Awardee for Digital Business Building, and Marie Ces “Patet” de Guzman, Digital Marketing Manager of Primer […]