Cherrie Atilano is the Founding Farmer and CEO of AGREA Agricultural Systems, an innovative, inclusive, for-purpose agri-business enterprise anchored on an Ecology of Dignity: sustainable agriculture, fair-trade, and a replicable model of an agri-based economy. She is currently an Ambassador of Food Security at the Department of Agriculture. In 2018, she was awarded one of The Outstanding Young Men and Women […]
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Below are eight questions related to innovation, answerable with either “true” or “false.” Go ahead and answer them to test your Innovation IQ. 1. Innovation is the modern term for invention. 2. Innovation refers to the newness of something a company has launched. 3. The higher the R&D budget, the more innovative a company is. 4. The higher the number […]
Roberto G Manabat is the Founder and former Chairman/CEO of KPMG R. G. Manabat & Co., a member firm of KPMG International. He was formerly a member of KPMG International’s global council, as well as the Asia-Pacific Board of KPMG International. He was also a former chairman of the Auditing & Assurance Standards Council, the auditing standard-setter in the Philippines. […]
Business people who were affected by the COVID-19 pandemic and employees retrenched by companies trying to be operationally efficient need a way to earn substitute income. Those who want to help their spouses, as well as those needing to save money for healthcare or emergency contingencies are other viable target markets who can benefit from starting a multi-level marketing (MLM) […]
Camille Steffi Ang is the Group Manager of Marketing and Demand of GrowSari, a tech-enabled platform helping sari sari stores in the Philippines get capital loans and obtain physical and digital products for resale. She is a winner of the Mansmith Young Market Masters Awards (YMMA) for 2021 for Marketing Management. In this interview, she shares her perspective on linking her customers to […]
As we ease into yet another lockdown we would like to extend a helping hand to SME business owners during this time. Courtesy of the Josiah and Carolina Go Foundation, which has been 100% funded from Mansmith book sales, we are giving away P1 million worth of scholarships to Continuum Academy and Day 8 Business Academy Foundation. Both platforms are […]
I would like to emphasize three important basic points in marketing that we all need to remember, pandemic or no pandemic. 1. The right understanding The minimum dimension must be met before determining dimension can be exploited. This means one should satisfy customers’ needs before wants. For instance, for food delivery businesses, delicious food is a must have before the convenience […]
At the recently concluded 12th Mansmith Market Masters Conference, we asked three seasoned marketers about the next wave of digital transformation. They are Ana Aboitiz-Delgado, EVP and Director of UnionBank of the Philippines, Dr. Nicco Tan, Vice President of Genting Malayisa; and Neil Trinidad, Chief Marketing Officer of Lazada Philippines. Here is a 4-point summary of what they shared. Q1: What is one thing you want […]
David Almirol Jr. is the Founder and CEO of software engineering solutions provider Multisys Technologies Corporation. It was founded in 2010, and in 2018 PLDT, through PLDT Global Investments Holdings Inc., acquired a 45.73% stake for P2.15 billion. David was bestowed one of The Outstanding Young Men (TOYM) awards of the Philippines in 2020. In this interview, he shares his […]
We asked three CEOs from different industries what they expect from their marketers during (and eventually after) the COVID-19 crisis. These three CEOs — Aleli Arcilla, President and General Manager of Reckitt Benckiser Philippines (better known as the maker of Lysol, and Strepsils); Johnlu Koa, Founder and CEO of French Baker; and Jet Parma, President and Country Manager of agri-based Syngenta Philippines—built on […]